Strategy Manager

Overview

We are seeking a Brand Strategy Manager to join our growing Strategy and Insights team at Addison Whitney. The Brand Strategy Manager will develop and present ideas that solve our client’s brand-related challenges. You will be the lead Strategist on projects you are responsible for – expected to conduct and communicate implications from research, and have a point of view of how the client should position their brand based on findings. You are team oriented and continuously pursue improvements as you help create and shape brands with purpose, personality, distinct positioning and compelling messaging.

You are confident in navigating the complexities of both internal and external teams throughout the strategic process as you pursue the right answer. You have a solid understanding of the academic aspects of brand strategy and can adapt your thinking to align with Addision Whitney processes and procedures, while contributing to the continuous improvement of our internal strategy tools, templates and deliverables.

Responsibilities

• Be the lead Strategist on brand-related projects including (but not limited to!) Positioning, Messaging, Architecture and Nomenclature for both product and corporate brands
• Identify opportunities to optimize existing processes and deliverables to better meet client needs, including development and implementation of new deliverables
• Utilize client interactions to build deeper relationships that facilitate trust and further opportunities for Addison Whitney
• Conduct both desktop research and primary research to inform strategies, often in partnership with our internal research team
• Review and synthesize research conducted in house or by our clients
• Develop insightful, on-strategy deliverables aligned to the Addision Whitney approach
• Write and present compelling narratives that sell strategies to clients
• Drive consensus and alignment for both internal and external teams
• Serve as an active partner to the Business Development and Marketing teams to generate and pitch Strategy opportunities
• Occasionally partner with the marketing team to develop case studies or thought leadership materials
• Provide training to cross-functional team members on principles of brand strategy, best practices, and ongoing understanding of the value of strategy in decision making

Job Requirements

• Minimum of 5-10 years of creative experience within a branding agency or corporate brand strategy team required
• Bachelor’s degree in related field required
• Experience with training, team development and management of direct reports is preferred

Addison Whitney is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion and technology; between data, design and human insight. We are able to make those connections because our advertising, public relations, medical communications, digital, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

 WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

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