Digital and Social Media Strategist

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Updated: October 3, 2022
Location: New York, NY, United States
Job ID: 143305

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Syneos Health is looking for a full time Digital and Social Media Strategist with 5-7 years of experience to join their team. This position is ideally based in New York (not required). This individual should have a passion for social media and an interest and some experience in health care and/or the pharma industry. As a member of the Digital & Social Strategy team, you will: 

  • Collaborate with account teams to conceptualize and execute digital and social media programs for several healthcare clients 

  • Be a resourceful, energetic individual who is a creative problem solver 

  • Work independently to complete discrete pieces of larger projects and deliver client-ready work to account teams 

  • Review analytics and compile monthly metrics reports 

  • Possess a deep curiosity about the latest trends in social media and digital marketing 


  • Lead approximately 2 or 3 large client engagements, overseeing junior team members

  • Serve as the day-to-day lead with main client contact; develop and maintain strong client relationships; be positioned as a digital and social media counselor on the team

  • Flex between “big picture” strategy and ensuring all tactics are executed flawlessly

  • Be a resourceful, energetic individual who is a creative problem solver

  • Possess a deep curiosity about the latest trends in social media and digital marketing and incorporate into strategic counsel and planning

  • Contribute to thought leadership opportunities within the Digital & Social Strategy group 

  • Maintain and grow strong client relationships

  • Understand client’s business, industry, competitors, key drivers, environment, etc.

  • Ensure projects stay on strategy, on schedule, and on budget by meeting regularly with internal departments to review work, discuss timelines, and track finances

  • Monitor all program execution and help define internal processes to ensure that all client work is executed smoothly and efficiently

  • Participate in team brainstorms to discuss how social media insights translate into actionable client recommendations

  • Ensure quality work from team in order to meet/exceed client expectations

Job Requirements

  • Proven project management abilities, with hands-on experience managing digital and social media projects

  • Ability to perform under pressure in a fast-paced (but fun) environment

  • Excellent written communication skills

  • Experience working in the pharmaceutical space and regulatory landscape

  • An energetic team player with a collaborative spirit and the ability to influence and unify the direct team, peers, and interact effectively as a strategic partner with senior agency management

  • Experience developing content calendars and assets, with knowledge of individual social channel requirements

  • Experience implementing and managing paid social media campaigns a plus

  • Strong attention to detail

  • A self-starter, when it comes to tasks (both assigned and intuited)

  • Excellent written communication skills

  • Experience with MS Office suite

  • Experience with social platform promotion and metrics tools (Google Analytics, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, Twitter Insights, Twitter Ads, Social Media Management Tool, etc.)


At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

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