Digital Paid Media Specialist

Updated: May 27, 2022
Location: New York, NY, United States
Job ID: 141817

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Syneos Health is looking for a Paid Digital Media Specialist to run and manage paid search and social campaigns. In this role, you should be well-versed in paid social marketing (Facebook, Instagram, Twitter.) Experience with search engine marketing (SEM) a plus. You should also be analytical and good with numbers and reporting methodologies. Your goal will be to ensure digital and social marketing efforts are properly implemented, optimized, and have the highest possible return on investment.



  • Participate in forming effective paid social strategies
  • Launch and optimize various PPC campaigns including paid social and paid search
  • Oversee account campaigns on paid promotion platforms (e.g. Google Ads, YouTube, Bing Ads, Facebook, LinkedIn, Twitter Ads, native, and other paid/programmatic platforms)
  • Research keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for clients / management (e.g. GA Dashboards, Google Data Studio, Power BI)
  • Counsel on writing effective copy for search ads
  • Suggest and develop new campaigns across multiple channels
  • Work with ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of SEO, SEM, and PPC trends

Job Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (e.g. Google Ads, YouTube, Bing Ads, Facebook, LinkedIn, Twitter, native, programmatic)
  • Experience with analytics tools (Google Analytics, Tag Manager, WebTrends, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, Twitter Insights, Twitter Ads, etc.)
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • AdWords certification is a plus
  • 2+ years of experience directly managing Google Ads, Bing Ads, and/or social platform ads accounts


I understand that if I am made an offer of employment, it will be conditioned on my demonstration  I am fully vaccinated OR I plan to initiate vaccination by my start date AND be fully vaccinated within 4 weeks of start date against the COVID-19 virus.   

IMPORTANT: I understand that if the role for which I am applying requires extensive in-person contact with colleagues, health care providers, clients and other medical professionals who have stringent vaccination requirements that all Syneos Health employees with whom they partner be fully vaccinated and will not accept or consider any exemptions.  I understand I can request an exemption from Syneos Health’s vaccination requirement based on a qualifying medical condition or sincerely-held religious belief. However, in the event that I successfully obtain an exemption, I understand that it is highly unlikely that I will be able to adequately perform the essential functions of this position without imposing an undue hardship on Syneos Health due to the clients’ demands.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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