Product Marketing Manager

Updated: March 23, 2022
Location: Nationwide
Job ID: 141668

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StudyKIK is actively seeking a Product Marketing Manager for a rapidly growing company in the $5B pharmaceutical / biotech patient recruitment space. StudyKIK is utilizing state-of-the-art technology that seamlessly connects patients to clinical trials. The company is also quickly expanding its technology services for retention & telemedicine.

We pride ourselves on our culture and purpose driven drive. We love the work we do. Every Team member brings something unique to our culture and it’s important to keep a purpose-driven team dedicated to making a difference in the world and being the most impactful in the industry.

As the Product Marketing Manager at StudyKIK, you will help guide our industry-leading products to market through strategy and innovation. You'll work directly with the executive team and across sales, marketing, and product to develop go-to-market plans that drive value for our customers.


  • Develop and execute comprehensive marketing plans that increase brand and product awareness with measurable business impact
  • Lead our go-to-market strategy to ensure the success of new and emerging products and services
  • Perform competitive and market analysis to make data-driven decisions and achieve key KPIs
  • Cultivate a deep understanding of our users through the collection and analysis of product feedback
  • Build brand loyalty by engaging users with personalized, targeted, and relevant marketing at every stage in the life cycle
  • Implement product performance, revenue, market share/penetration, and profitability reports and objectives
  • Drive community initiatives, partnerships, and cross-promotion opportunities to broaden brand and product offering awareness
  • Manage trade show collateral, planning, and presence
  • Create compelling campaigns and selling tools that promote feature adoption, new user acquisition, engagement, and retention
  • Develop and schedule press releases for optimal reach and impact
  • Craft concise, benefits-driven messaging and materials that are technically accurate, consistent, and tailored to both our customers and corporate strategy

Job Requirements

  • 5+ years of experience in product marketing or related role
  • Led strategic initiatives for SaaS platform technologies
  • A demonstrable history of developing innovative marketing campaigns and strategies that drove key metrics and business performance
  • A strong desire to understand the target users, competitive landscape, and market for optimal results
  • Responsible for the success of a product or group of products through development and execution of comprehensive marketing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • The ideal candidate is a reliable, ambitious, innovative team player
  • Excellent communication and management skills
  • Ability to manage multiple campaigns and projects simultaneously
  • 3+ years of email marketing experience preferred
  • Experience in Clinical Trial Industry nice to have, but not required

I understand that if I am made an offer of employment, it will be conditioned on my demonstration  I am fully vaccinated OR I plan to initiate vaccination by my start date AND be fully vaccinated within 4 weeks of start date against the COVID-19 virus.   

IMPORTANT: I understand that if the role for which I am applying requires extensive in-person contact with colleagues, health care providers, clients and other medical professionals who have stringent vaccination requirements that all Syneos Health employees with whom they partner be fully vaccinated and will not accept or consider any exemptions.  I understand I can request an exemption from Syneos Health’s vaccination requirement based on a qualifying medical condition or sincerely-held religious belief. However, in the event that I successfully obtain an exemption, I understand that it is highly unlikely that I will be able to adequately perform the essential functions of this position without imposing an undue hardship on Syneos Health due to the clients’ demands.

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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