Senior Brand Strategist

This job posting is no longer active

Updated: April 4, 2022
Location: New York, NY, United States
Job ID: 139810

Not ready to apply?
Join our Talent Network

Overview

As Senior Brand Strategist, you are a member of our Integrated Strategy team, consisting of Brand Strategists and Medical Directors. GSW’s multi-disciplinary approach to strategy offers a differentiating leadership opportunity in healthcare marketing.

You will primarily support the VP, Brand Strategy in the development of brand strategies and tactics that align with the clients’ business objectives. Your role will help elevate the agency’s insight into the lived experience of illness today, from the perspective of all key audiences, including physicians, patients and caregivers as applicable. You may also be asked to provide secondary support to the entire Integrated Strategy team by conducting primary and secondary research and analysis to illuminate market, product and competitive insights to help drive strategic recommendations.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

• Collaborate with brand team members including account management, medical, engagement and creative colleagues to create and apply strategic solutions to meet client/brand objectives
• Assist in custom research design and development (e.g., crafting discussion guides, conducting interviews, attending client-managed research, and synthesizing learnings to develop an informed point-of-view and strategically relevant recommendations)
• Help provide clarity and understanding of the behaviors, drivers and motivations of healthcare audiences (HCPs, patients, caregivers)
• Assist in planning and facilitating brand positioning and creative strategy workshops, discussions, and brainstorms
• Aid in the development of creative briefs and help inform engagement plans
• Stay current with industry news and competitive environment to continually expand knowledge

Job Requirements

• Bachelor’s degree required
• Oncology or high science therapeutic experience high preferred
• 5-8 years’ strategic planning experience in a healthcare environment, in either an advertising, marketing or consulting agency; prior oncology experience preferred but not necessary
• Strong research design and facilitation skills (especially qualitative, with knowledge of quantitative methods) with experience in mining actionable insights among healthcare audiences (including HCPs and/or patients)
• Experience with developing and presenting content in a client-facing capacity
• Excellent interpersonal and communication skills – samples of writing and presentations may be required
• Accountable, self-starter with a curious nature and willingness to learn and stretch their knowledge
• Communicates clearly and succinctly in a variety of settings and styles
• Ability to conceptualize and think strategically
• Strong time management skills and ability to manage deliverables across brands
• Passionate and focused on building strategic solutions for healthcare brands
• Ability to quickly understand the purpose and application of GSW strategic tools (e.g. Brand Arc, Speak People Strategic approach, Messaging Strategy, etc.)
• Desire to participate in new business opportunities as appropriate

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.


GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


Not ready to apply?
Join our Talent Network

Click here to enable personalized experience

 

Inside Syneos Health

Tell Us About Your Candidate Experience! Get In Touch