Senior Copywriter

Updated: November 18, 2021
Location: Toronto, ON, Canada
Job ID: 137902


Not ready to apply?
Join our Talent Network

Overview

GSW Canada is part of Syneos Health, the only fully integrated end-to-end clinical and commercial solution organization. In Advertising, our teams are experts in every aspect of healthcare advertising strategy and operations.  Our global teams are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics.  Together, over 1000 people worldwide help brands excel at some of the most critical challenges in healthcare.

In Canada, we provide healthcare marketing and communications service to Canadian and US clients, both large and small – in prescription products, consumer health & wellness products and animal health.  We have a relentless focus on hiring and retaining top talent.  We work with an environment of respectful collaboration, and one that acknowledges the need for a healthy work/life balance. 

The Sr. Copywriter is a unicorn in the world of healthcare creativity. They are equal parts scientific champion and creative writer full of big ideas. The Sr. Copywriter is responsible for the delivery of motivational copy and content, conceptualizing powerful marketing tools, and developing big ideas for their assigned accounts. They work side-by-side with their Art Director partner, and together they work closely with ACDs for guidance as they conceptualize ideas and produce flawless executions. The Sr. Copywriter is the front-line champion of the creative product and upholds the creative standards of the agency set by the Executive Creative Director. They work closely with the other disciplines across the agency to deliver and exceeding client expectations.

Responsibilities

  • Be the champion for award-worthy work
  • Conceptualize, develop, and produce original creative from inception through to execution
  • Ensure consistency in tone and messaging for all copy and content for their assigned accounts
  • Work collaboratively with the account group, brand strategy, medical, and media to provide meaningful communications to clients.
  • Present concepts to VP, Creative Director and EVP, Executive Creative Director for internal guidance and approval
  • Lead creative presentations of approved work to clients where required
  • Work with ACDs and Producers to source and select production partners
  • Stay up-to-date on latest trends, talent and competitive work and share that with the creative team

Job Requirements

  • 5+ years of copywriting experience in a fast-paced ad agency
  • An amazing portfolio of work that clearly demonstrates an understanding of break-through healthcare focused creative, full of copy that “brings all the feels”
  • A demonstrated understanding of creative awards
  • Experience in both DTC and HCP healthcare advertising is an asset
  • A working understanding of Canadian healthcare advertising regulations PAAB and ASC
  • A successful track record of stand-out creative within regulations
  • Experience with print/web/TV production, functionality, information architecture, navigation, email marketing standards, and interactive design principles

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

#LI-LC1


Not ready to apply?
Join our Talent Network

Click here to enable personalized experience

 

Inside Syneos Health

Tell Us About Your Candidate Experience! Get In Touch