Verbal Branding Associate

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Updated: December 7, 2021
Location: Nationwide
Job ID: 137301

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Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty.

We are a culture grounded by a set of core values: Respect, Inclusion, Accountability and Equality, and are a team inspired by Collaboration, Strategic Thinking and Passion.

We are incredibly proud of the work we produce and the relationships we have with our clients. But the common thread of what makes Addison Whitney great is our people. Those who value growth and learning, and thrive in a fast-paced environment fit right in with us.

Working at Addison Whitney is more than just a job; you will be joining a fun, tight-knit, highly intelligent and motivated team, focused on growing our exceptional business.


Provides creative expertise and excellence that will lead to successful verbal branding solutions that strategically identify, address, and solve a client’s business needs.

Direct creative decisions for internal and external parties by leading brainstorming discussions, and selecting / recommending insightful names within a given list.

Invent highly creative brand names using experience in etymology, linguistics, and word play

Generate impactful, innovative, break-through on-strategy names, brand lines, brand drivers, and other verbal branding deliverables.

Assist clients with selecting the verbal branding deliverables that deliver against their business needs and strategies.

Manage brand names through trademark, URL, and other legal screening processes, or give guidance to clients per project scope.

Help develop and deliver client proposals and presentations, live or via teleconference

Assist with initial contact of prospective clients at senior levels and then analyze and understand their naming/nomenclature needs.

Present Addison Whitney’s capabilities in a professional and articulate manner and play a significant role in crafting and delivering new business pitches with the consultant team.

Promote understanding of naming and nomenclature strategy and its relevance in marketing.

Offer support and coverage across the organization as an extension of Verbal Branding to fulfill the company’s overall objectives.

Maintain a presence as a positive addition to the organization and supporter of Operational and Corporate initiatives to benefit company growth.

Job Requirements

This position excludes CO applicants.

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

Addison Whitney
is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion and technology; between data, design and human insight. We are able to make those connections because our advertising, public relations, medical communications, digital, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

 WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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