Director, Brand Strategy

Updated: November 18, 2021
Location: New York, NY, United States
Job ID: 137194


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Overview

About GSW: A full   service creative health agency.

GSW is a full-service healthcare communications agency that goes   beyond advertising to create personalized brand experiences for healthcare   providers, patients, partners and caregivers. We develop strategic   marketing solutions for pharmaceutical, biotech and health-and-wellness   clients around the world, with a focus on creating experiences that involve, inspire, educate and   activate people to pursue   better health and health outcomes.

About the Role: You provide the vision, set the pace and   inspire success.

We are seeking a Director of Brand   Strategy to join our team at GSW – a gifted brand strategist and storyteller with a passion for crafting   insightful and compelling narratives about our clients’ brands and products   in ways that engage audiences on a human and empathetic level.

Your role will be to elevate the agency’s   insight into the lived experience of illness today, from the perspective of   all key audiences –   physicians and partners to patients and caregivers – ensuring they are at the forefront throughout the   strategic and creative development process.

You will work seamlessly with account,   medical strategy   and creative teams   to build, enable and advocate strategic ideas that lead to effective creative   campaigns that help drive powerful behavioral change.

This is a highly visible, high volume role   that requires an entrepreneurial spirit to seek out opportunities on key agency accounts, as well as client-facing expertise to   maintain the agency’s relationship as a trusted client partner.

  • Act as day-to-day   brand strategy lead across a key client brand portfolio
  •   Provide   a deep understanding of the behaviors, drivers and motivations of healthcare   audiences (professional and consumer, as applicable)
  •   Proactively   collaborate with account, medical and creative colleagues to become a valued   strategic partner both internally and externally
  •   Identify   business-building, brand equity, personality, and positioning opportunities   for client brands
  •   Lead   an integrated agency team in developing single-minded strategies that inspire   great creative
  •   Lead client conversations and campaign opportunities in market research planning, execution and   translation
  •   Opportunity   to participate in new business efforts
  • 6-8 years of brand   strategy experience at a creative agency
  •   Creative   and innovation minded with strong brief writing skills
  •   Experience   managing people
  •   Strong   research facilitation skills (especially qualitative, with knowledge of   quantitative methodologies and analysis); familiarity with behavioral science   principles is advantageous
  •   Experience   coordinating and running workshops (internal and external)
  •   Outstanding   client-facing communication skills (articulate, good writer, strong   presenter)
  • Pharmaceutical,   health, or DTC experience considered, but not required

 

   

Responsibilities

This is a highly visible, high volume role   that requires an entrepreneurial spirit to seek out opportunities on key agency accounts, as well as client-facing expertise to   maintain the agency’s relationship as a trusted client partner.

  • Act as day-to-day   brand strategy lead across a key client brand portfolio
  •   Provide   a deep understanding of the behaviors, drivers and motivations of healthcare   audiences (professional and consumer, as applicable)
  •   Proactively   collaborate with account, medical and creative colleagues to become a valued   strategic partner both internally and externally
  •   Identify   business-building, brand equity, personality, and positioning opportunities   for client brands
  •   Lead   an integrated agency team in developing single-minded strategies that inspire   great creative
  •   Lead client conversations and campaign opportunities in market research planning, execution and   translation
  •   Opportunity   to participate in new business efforts

Job Requirements

  • 6-8 years of brand   strategy experience at a creative agency
  •   Creative   and innovation minded with strong brief writing skills
  •   Experience   managing people
  •   Strong   research facilitation skills (especially qualitative, with knowledge of   quantitative methodologies and analysis); familiarity with behavioral science   principles is advantageous
  •   Experience   coordinating and running workshops (internal and external)
  •   Outstanding   client-facing communication skills (articulate, good writer, strong   presenter)
  • Pharmaceutical,   health, or DTC experience considered, but not required

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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