Vice President, Technology Director

Updated: October 13, 2021
Location: Westerville, OH, United States
Job ID: 135522

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You provide the vision, set the pace and inspire success.

This role is responsible for producing creative and innovative technology/digital offerings in the healthcare space for GSW. In this role, the SVP or VP of Technology champions GSW’s commitment to create exceptional digital experiences and execution for client campaigns in a variety of environments that solve business needs and push the envelope of ‘traditional’ digital campaigns where and when possible. This may include producing prototypes (with a development team) for both new business and rapid digital testing in a live campaign. The role is highly entrepreneurial in nature and will interface with many departments and teams at GSW and Syneos Health.  Excellent communication skills and a history of successful client and team relationships is a requirement.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.


General Responsibilities and Accountabilities:

  • Drive partnerships, alignment, innovation and compliance across internal and client teams
  • Direct and manage the GSW Technology team in Columbus, partnering extensively with Creative and Strategy.
  • Participate as an active member within a GSW-NA Technology council sharing best practices, resourcing and technology innovations for our customers.
  • Assign and manage project assignments in collaboration with SH Creative Studio Technology team in conjunction with the Technology Studio leader.
  • Should concept and define architecture across a range of platforms (e.g. Veeva).
  • Drive internal innovation using Unity, Three.js, 8thWall, Azure IOT, AR/MR/VR, and new and emerging technology in the space.
  • Prioritize/manage a backlog & innovation funnel as well as decommissioning projects we are terminating.
  • Evaluate internal and external solutions & the corresponding tradeoffs.
  • Set the vision and act as Product owner with brand campaigns, experiments and pilots ,all of which are part of an office level Technology plan.
  • Manage delivery of projects alongside digital project managers and development studio.                 
  • Test, document, and share learnings to enable organizational maturity and shared learnings.

Job Requirements


  • Ensure privacy, security, and accessibility compliance
  • Coordinate compliance with Syneos legal (IoT and Software teams)
  • Financial (partner with Finance team to ensure appropriate classifications and budget compliance)
  • Work with Procurement and legal to validate contracts and terms
  • Work with Syneos legal teams to ensure we are following policy and Syneos mandated processes

Desired Capabilities and Competencies:

  • Familiarity with current and future looking technologies and trends, both first party and third party
  • 3+ years of experience in pharma/healthcare digital advertising
  • Expertise in front-end javascript is a requirement.  Knowledge should span multiple disciplines, from prototype-friendly platforms (e.g. React and Vue), to animation-rich libraries (e.g. Three.js and GSAP).
  • Experience in the Veeva platform is a requirement
  • Solid understanding of CMS platforms (e.g. Sitecore, AEM, Wordpress)
  • Familiarity with advances in technology in the healthcare space holistically
  • Ability to help develop business cases and ROI analysis for proposed investments
  • Experience with innovation, experimentation, and design thinking processes
  • Experience working with product groups and engineering feature teams
  • Strong communications and presentation skills, at all levels of the organization
  • Ability to build and maintain strong networks and operate in a matrixed organization
  • Additional full stack development capabilities or specialized experience from a creative technology perspective is a plus

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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