Creative Operations Manager

Updated: October 13, 2021
Location: Westerville, OH, United States
Job ID: 136993

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You inspire creativity and lead with clear direction.

With keen aesthetic judgement and a well-managed plan, you are a natural at leading your creative team to success. There is never a time when you are not thinking of new ideas, and your clients appreciate your dedication to providing high quality and impactful campaigns. Such talent and guidance make you the right fit for this impactful Creative Operations Manager role with GSW.

This position is an integral member of the Agency Operations Team providing agency resource management. The role is to identify the appropriate creative resources for client projects, pitch/RFP work and to ensure the creative team is reaching utilization goals while focused on financial stewardship. The Creative Operations Manager partners with the Creative Leads and has the authority to make talent-to-task and operational decisions. This position will represent Creative in project estimates and timeline creation.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys


(Duties may include, but not limited to all or some of the following)

  • Coordinates resourcing needs with Project Managers based on resource requests
  • Connectivity across Syneos Agencies to support cross-office resourcing as needed
  • Operates as the Creative Leadership’s business partner across all accounts to support creative staffing
  • Manages creative resource workloads, and has insight into creative resource schedules (for example, vacations, in-person client meetings, photo shoots, video shoots, and market research).
  • Works closely with the Project Management team to troubleshoot any timing or resource issues that may arise during the execution of a project.
  • Provides recommendations on an ongoing basis based on respective team’s workload.
  • Tracks and manages utilization and resource schedules with the authority to reallocate resources due to workloads, brand conflicts and best-fit talent-to-task.
  • Secures access to specialized resource needs including but not limited to design, conceptual, content, digital/technical, medical, and additional resources as needed.
  • Manages flexible creative resource needs (conceptual talent, contract employees). Serves as primary contact/operational resource for temporary employees within their sleeve of business and helps manage their day-to-day workload throughout contract including agency process training, new employee tech set-up and on-boarding with appropriate team members.
  • Schedules internal creative reviews as requested.
  • Champion of the agency process, mentor for new hires/temporary employees.
  • Provides insight into current workload /creative resource utilization following bi-weekly reviews with the Operations Lead to ensure that full-time employees are being optimally utilized.
  • Quickly able to prioritize short-term resourcing needs by collaborating during team meetings as necessary.
  • Routes requests for operational / non-client billable projects and supports production as needed. These requests include internal creative group projects and cross-departmental projects (GSW internal leadership / communication and events, passion accounts planning and execution, GSW external advertising, award show entries, and creative intern program facilitation).

Job Requirements

  • Graduate of a relevant post-secondary degree or certificate program.
  • 3-5 years Creative Services/Agency experience.
  • Demonstrates sensitivity, understanding and maturity in multiple-stakeholder situations and surroundings.
  • Excellent interpersonal communication skills with the ability to work with complex personalities.
  • Ability to make decisions under time pressure and/or with limited information.
  • Has and maintains a solid knowledge of agency and creative process standards.
  • Is highly organized and demonstrates strong attention to detail and the ability to multi-task.
  • Has a solid business sense and is able to understand and drive agency financial priorities.
  • Has a deep understanding of each creative team members’ skill set, and basic understanding of skill sets
As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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