Global Product Manager

Updated: November 18, 2021
Location: Philadelphia, PA, United States
Job ID: 136183


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Overview

Responsible for the support and implementation of global marketing strategies for pipeline product/s within the franchise.

Responsibilities

  • Development of value proposition for pipeline products
  • Provide marketing support to develop key inputs required for stage gate reviews
  • Development of marketing tools to support the team in developing data driven pre-launch and launch strategic choices
  • Core global positioning concepts and messages
  • Core global marketing programs
  • Global brand guidelines and launch packages in digital and traditional forms
This role will implement tactics as defined by the Global Commercial Development team and / or the Global Launch Team for identified product/s. This may include:
  • Disease awareness activities
  • Transformation of defined strategy into promotional activities
  • Pre-marketing/launch concepts for new products/new markets
Be an active participant in the Strategic Communication Plan for the respective product/s by:
  • Supporting the development and implementation of communication plan
  • Participation at congresses, symposia, meetings
  • Monitoring and contributing to key product development milestones via the R&D project management process
  • Providing critical analysis of own and competitive products, in collaboration with internal and external partners, for use in formulating marketing and selling strategies and / or activities in the regions
  • Developing and / or maintaining relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, etc.) and with key external groups (KOLs, Patient organizations etc.) where appropriate

Travel:
  • Willingness and flexibility to meet overseas travel requirements (up to 20%). 

Job Requirements

Position Qualifications and Experience Requirements:
  • BS/BA required, preferably in the health-related discipline/ natural science.
  • MBA preferred
  • Minimum of 5 years of marketing experience with a minimum of 2 years in the biotech or pharmaceutical industry.

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