Data Analyst

Updated: November 18, 2021
Location: Boston, MA, United States
Job ID: 135914


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Overview

The Kinetic group at Syneos Health is looking for a data analyst with statistical skills and a strong interest in the intersection between data science, behavior, and healthcare marketing.  You will help collect, process/clean, and analyze data in support of digital analytics projects while developing and advancing your technical and methodological skill set. Your efforts will contribute towards helping our clients understand how to be more effective and efficient in communicating about health choices.

Responsibilities

  • Analyze and report on performance of digital advertising and content marketing programs
  • Interpret analytical findings into actionable recommendations for campaign design
  • Ensure proper implementation of various analytics platforms
  • Design and analyze tests and experiments
  • Build, maintain, and improve performance dashboards
  • Advise clients on relevant best practices

Job Requirements

  • Experience in a digital marketing team with a focus on analytics for digital acquisition / performance marketing: paid digital media (social, search, display, programmatic), email, landing pages
  • Experience with Salesforce Marketing Cloud for reporting on email marketing performance; familiarity with other Salesforce products a plus
  • Experience with A/B ad and conversion testing. Extra points for experience with multi-touch attribution or marketing mix modeling experience
  • Experience building dashboards in Data Studio, PowerBI, or Tableau
  • Strong data manipulation skills: querying and manipulating data with SQL; advanced MS Excel skills (vlookup, functions, dashboards, Power Pivot) or equivalent working knowledge of R or Python
  • Experience with healthcare or B2B/B2C marketing a plus
  • Business/marketing background with strong quantitative skills
  • Concise and clear written and oral communication. Experience with delivering insights and reports with PowerPoint slides.
  • Attention to detail

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.


At Syneos Health, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance.

Why Syneos Health? Join a game-changing global company that is reinventing the way therapies are developed and commercialized. Here, you’re empowered to exceed your sales goals with the autonomy you need to over deliver. We’re dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Syneos Health has launched more sales teams in the last 5 years across all major Therapeutic Areas than the top 25 pharma companies combined. By joining Syneos Health, you’ll be connected to our multitude of career paths and pipeline of employment opportunities.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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