Channel Marketing Lead

Updated: September 15, 2021
Location: New York, NY, United States
Job ID: 135272


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Overview

This is a pivotal role to our continued growth. We are looking for an insightful and goal-driven marketing leader to perform essential activities needed to create an impactful marketing strategy. The Channel Marketing leader (AnswerSuite) responsibilities include developing, implementing, and tracking marketing strategies online and in direct support of sales team.

Responsibilities

To be successful as a Channel Marketing Lead, you must have a good understanding of social media metrics and excellent communication skills. An outstanding Channel Marketing Lead is able to gauge the interests of the target demographic and translate this information into a usable campaign. You will serve the core team as well as sister agencies. Your mix of analytical and marketing persona building will help us grow and extend in the market

Channel Marketing Lead responsibilities:

  • Utilizing proprietary market research in order to drive high value insights.
  • Analyzing social media metrics and try to observe patterns of behavior.
  • Connecting user behavior with a viable marketing strategy.
  • Liaising with the marketing team to brainstorm a marketing campaign.
  • Reporting to the sales team to offer suggestions on promotions.
  • Creating content for social media and websites.
  • Keeping abreast of social media trends.

Complex ideas into Action:

  • Deliver business-right thinking through crafting human-centric stories that captivate, activate, and motivate
  • Contribute to Syneos Health Communications high-visibility thought leadership through an informed and provocative point of view on key topics in healthcare
  • Help elevate the skill set team members developing content and tools, and methods, points of view, all while maintaining a Commercial success mindset

Job Requirements

  • Bachelor’s degree in Business, Marketing, Advertising or Communications, or a related field
  • 5-7 years of industry experience with sales experience in Pharmaceutical services , Ad agencies, research or applicable business
  • Experience working within cross-functional team environments
  • A blend of data-driven thinking and creativity in thinking
  • A track record of running with and executing marketing plans with minimal direction
  • An excellent understanding of the marketing mix; experience with digital and/or CX strategy is a plus

Required

  • Minimum of 5-7 years of experience working in an office setting with a strong focus on complex Marketing concepts
  • Experience supporting multiple team members, and leading teams towards a shared goal of attribution of Marketing programs
  • Strong customer service focus, detail oriented, and able to work in a fast-paced, multi-faceted department
  • Excellent written and oral communication in order to develop compelling stories
  • Proficiency in Microsoft Office products (Excel, Word, PowerPoint) Must be well rounded and be able to identify, troubleshoot and resolve issues independently

As a healthcare company we have an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities, unless an exemption can be confirmed based on a medical condition or sincerely held religious belief. Submission & Approval of an Exemption does not guarantee that an exemption can be accommodated.

At Syneos Health Communications, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance.

Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.

WORK HEREMATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)


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