Location: Westerville, OH, United States
Job ID: 132110
You provide the vision, set the pace and inspire success.
There is one thing you do that is exceptional: lead. You formulate a plan and focus your team to solve the unsolvable, beat the unbeatable and come out on top. Your capacity to creatively strategize, motivate , and elicit achievement makes you the right fit for this vital Vice President role with GSW.
To this end, we are seeking a VP, Brand Strategy to join our team – a gifted storyteller with a passion for crafting insightful and compelling narratives about our clients’ brands and products in ways that engage audiences on a human and empathetic level.
Your role will be to elevate the agency’s insight into the lived experience of illness today, from the perspective of all key audiences – including physicians, patients and caregivers as applicable – and ensure they are at the forefront throughout the strategic and creative development process.
You will work seamlessly with account, medical and creative teams to build, enable and advocate strategic ideas that lead to effective creative campaigns that help drive powerful change.
This is a highly visible, high volume role that requires an entrepreneurial spirit to seek out opportunities on your assigned accounts, as well as client-facing expertise to maintain the agency’s relationship as a trusted client partner.
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.
Leads the account team in developing compelling, single-minded strategies and briefs that inspire great creative
Candidates should have a minimum of 8-10 years of strategic planning experience at a creative agency
GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.
At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.
GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.
Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.
WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?
Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)
Discover what our 24,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: