Updated: May 4, 2021
Location: New York, NY, United States
Job ID: 132118
The Associate Director of Insights & Strategy is part insight builder, part strategist. Frequently problem solving against some of the toughest business challenges in the industry, this position is responsible for creating the understanding that involves, inspires and activates change amongst target audiences. Your role will be to elevate the organization’s insight into the lived experience of illness today, from the perspective of all key audiences - including physicians, patients and caregivers as applicable - and ensure they are at the forefront throughout the strategic and creative development process.
With an insatiable curiosity and deep interest in uncovering the behaviors, drivers and motivations of healthcare audiences, this role is hands-on in researching and delivering actionable market, industry and consumer insights, and translating them to smart strategies that deliver on Syneos’ philosophy of the Motivational Edge.
Often tasked with building and executing strategic ideas that lead to the crafting of compelling narratives and effective creative campaigns, the Associate Director of Insights & Strategy is also responsible for leading the creation and execution of brand strategy and new business efforts across a diverse range of accounts and projects, both within the individual agencies and across the larger Syneos Health Communications organization.
Working cross-functionally with account management, medical strategy, creative teams, and the centralized strategy function, this role supports the charge to consistently get to the deep, intuitive insights that drive behavior change.
At Syneos Health Communications, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance.
Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.
WORK HEREMATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?
Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)
Discover what our 24,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: