Paid Digital and Social Media Specialist

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Updated: June 10, 2021
Location: New York, NY, United States
Job ID: 130935


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Overview

Syneos PR Group is looking for a full time Digital and Social Media Specialist with 3-4 years of experience to join their team. This position is based in New York, NY. This individual should have a passion for paid social media, paid social, paid search, and social media content creation. As a member of the Digital & Social Strategy team, you will:

  • Collaborate with account teams to conceptualize and execute digital and social media programs for several healthcare clients
  • Develop and execute paid social media and paid search plans
  • Manage online communities for clients and create monthly editorial calendars for multiple social channels (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram)
  • Be a resourceful, energetic individual who is a creative problem solver
  • Work independently to complete discrete pieces of larger projects and deliver client-ready work to account teams
  • Review analytics and compile monthly metrics reports
  • Possess a deep curiosity about the latest trends in social media and digital marketing

 

Responsibilities

  • Manage social and web presence for clients to ensure a consistent and compelling brand voice and implement engagement strategies
  • Develop content for online editorial calendars
  • Develop paid social media and paid search strategies and execute across all relevant channels
  • Review and monitor competitive brands in similar communities
  • Leverage trends in social and digital media and provide proactive recommendations to team and clients
  • Track performance & metrics across social media platforms to be able to inform internal teams of content performance
  • Prepare engagement and measurement reports for clients
  • Work within the Digital & Social Strategy Practice to further develop capabilities and efficiencies
  • Participate in team brainstorms to discuss how social media insights translate into actionable client recommendations

Job Requirements

  • 3-4 years of experience in a digital or social media role
  • Experience managing communities on social media
  • Experience managing paid social and digital campaigns (Facebook, LinkedIn, Twitter, Google Ads, etc.)
  • Must have direct experience developing content calendars and assets, with knowledge of individual social channel requirements
  • Experience with Social Media Management Tools (e.g. Hootsuite, Sprout Social, Social Studio)
  • Experience with social and search metrics platforms (e.g. Facebook Insights, LinkedIn Analytics, Google Analytics)
  • Ability to think creatively and present new content ideas
  • Ability to multi-task and perform under pressure in a fast-paced (but fun) environment
  • Must have strong attention to detail
  • Excellent written communication skills
  • Must be enthusiastic and have an interest in healthcare
  • Knowledge of the healthcare regulatory landscape (FDA, FTC) preferred but not required
  • Experience with PowerPoint, Excel, Word
  • Experience with social listening tools (e.g., Brandwatch, Sysomos) a plus

At Syneos Health Communications, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance.

Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)

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