Content Director

Updated: March 10, 2021
Location: Westerville, OH, United States
Job ID: 130650

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The Content Director is responsible for guiding and developing the product/service/brand information that bolsters the Creative Group’s conceptual ideas and creative executions.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.


The Content Director is empowered and accountable to:

  • Collaborate with Account Services, Medical and Planning to ensure that creative teams have the content guidance and guardrails necessary to create (i.e., correct messages for a new project kickoff)
  • Act as a hands-on copywriter, developing new promotional ideas and content in collaboration with Design Directors, Creative Directors, and Brand Designers
  • Improve the viability of conceptual ideas with industry experience and product story telling
  • Create and/or champion new creative expressions derived from strategic, medical or creative exploration (i.e., new therapeutic class, ownable nomenclature, acronyms, etc.)
  • Partner with Creative Manager and Medical to determine the appropriate talent to task for projects across the Creative Group
  • Maintain the integrity of creative executions by shepherding and negotiating content through regulatory processes, tapping into medical expertise as needed
  • Attend market research as requested, specifically around promotional content and message development
  • Oversee, implement and be the keeper of copy brand mandatory for all brands within the Creative Group
  • Ensure that all Creative Group copywriters have firm grasp of referencing mechanics


Job Requirements

    • Minimum of 7-10 years as writer in marketing and/or advertising industry       


    • Basic knowledge of medical/regulatory process in pharmaceutical marketing
    • Proficiency in critical software—primarily Microsoft Word
    • Ability to manage and delegate
      • Story Telling: Ability to think in abstract terms and translate clinical information into promotional stories; conversely, can use logic and reason to champion and defend new ideas
      • Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
      • Industry Application: Picks up on technical items quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishment

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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