Digital Engagement Manager

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Updated: April 21, 2021
Location: New York, NY, United States
Job ID: 130078

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Cadent Medical Communications’ digital, social, and analytics offerings are growing. We have many live and new projects, and require a well-organized and analytical Digital Engagement Manager to lead projects for optimal delivery.
The role requires a flexible approach to supporting multiple accounts and project types. This person will strive for new challenges, be decisive and enjoy briefing teams, and owning and improving processes. They should be motivated by innovation, proposing and guiding digital projects, and ensuring quality of outputs and team achievements.


At Syneos Health, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance. Our Digital Team is comprised of a creative and collaborative group of people that are strategic and are always thinking out of the box. We are constantly growing as we continue to thrive and win new business.


  • Accountable for effective delivery of assigned projects, whether as a client lead or as support for digital projects within our accounts.
  • Delivery includes scoping & planning, briefing, financial, timeline & status tracking, and managing approval process.
  • Develop strategic partnerships with teams - knowing when it’s right to challenge the norm and offer alternative approaches or solutions
  • Be a champion of digital and social strategy and innovative solutions, working alongside leadership to sell existing products and push new offerings:
  • The role will report into the medical communications’ VP, Engagement Strategy, with a mission to further develop the digital capabilities within US medical communications
  • Our digital offering is focused on the following activities; multichannel strategy, engagement planning and implementation including email campaigns and social media campaigns, medical websites, website development, e-learning, interactive publication tools, virtual event booths and exhibit content, and well as insight-focused projects (e.g. digital influencer mapping, e-landscaping and online competitor analysis)
  • To be a champion of the Syneos Health network, therefore connecting the right person/team to the appropriate projects
  • Understand and adhere to technical specifications, client processes and regulations
  • Develop and maintain relationships with clients and support account teams where further opportunities are possible
  • Develop and present new business proposal to existing and new clients

Job Requirements


  • Must have a passion for innovation and digital communications, with the ambition to deliver new and challenging projects
  • Is organized and works well in a fast-paced environment
  • Self-confident, decisive and assertive
  • Collaborative in taking a team approach to solving client challenges
  • Motivated and interested in learning new skills, tools, and project types
  • A consistent and clear communicator who is able to establish effective ways of working with multiple clients and internal teams


  • Bachelor’s degree, ideally with a qualification or training in digital marketing
  • 4-5 years of experience delivering digital, social, or analytical projects within an agency - ideally with medical communications experience.
  • Understands the often restricted environment in which we operate in healthcare, and the expectations from our clients
  • Understands and speaks the technical language needed to work on digital projects, and how to simplify this when communicating to client stakeholders
  • Is familiar with web-based technologies for web-builds and those that can increase project efficiency, and is effective with MS Office tools, such as PowerPoint and Excel
  • Familiarity with social media platform capabilities for organic posts and paid campaigns
  • Can manage data sets, including research outputs and measurement dashboards

At Cadent Medical Communications, our workplace is flexible, family-oriented, and places high importance on work-life balance. The engaging and rewarding nature of the work that we do is evident in the enthusiasm employees bring to the office every day. Overall, Cadent has a commitment to integrity, a commitment to client satisfaction and a commitment to employee satisfaction and development.

Cadent Medical Communications is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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