Group Copy Supervisor

Updated: February 12, 2021
Location: New York, NY, United States
Job ID: 130475

Overview

Can you reach people with just a few words?

You express all of your ideas effortlessly, and have the skills to distill other people's ideas into their best possible form. Your messaging is not only clear and concise, but persuasive and engaging as well. You can weave a full creative vision just as easily as a sentence, and can use these talents to build and embolden client relationships. Does this sound like you? Explore this unique Group Copy Supervisor role with GSW.

The Group Copy Supervisor is a senior-level creative department position responsible for providing direct support to the Creative Director, particularly in the areas of creative presentation, client relations, cross-department idea generation, and team creative oversight. The Group Copy Supervisor must possess superior conceptual and copywriting skills and knowledge of pharmaceutical requirements/terminology. He/She manages, mentors, and develops copy staff and contributes to the strength of agency by nurturing relationships with clients through communication, interaction, and exceptional work.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

(Duties may include, but not limited to all or some of the following)

  • You are the “group owner” from an copy perspective
  • Ability to provide creative leadership to team (art and copy)
  • Possess expert storytelling and visual conceptual skills
  • Supervise all promotional copy, concepts, and campaigns across all brands
  • Work closely with the Medical Department to maintain the highest level of scientific accuracy in development of promotional work
  • Raise creative consciousness of agency through internal presentations and leadership
  • Ensure all work is consistent with brand guidelines and strategy
  • Contribute to strategic and tactical planning
  • Act as key client contact for applicable brands
  • Establish credibility with clients at all levels through advanced thinking and clear communication
  • Help establish and maintain the highest possible standards of reproduction for all digital, print, audio/visual, and collateral materials produced by the agency
  • Provide direction and guidance to department subordinates
  • Inform and advise the Creative Director on the status of departmental affairs
  • Encourage the professional development of department staff
  • Consult with the Creative Director, as well as account services, project management, and other agency team members as necessary to achieve agency objectives
  • Help to identify and eliminate factors creating crisis, and minimize recurrence of those factors
  • Maintain a current list of available freelance writers
  • Consult with Creative Director and agency services manager regarding staffing needs
  • Engage in personal development necessary to stay current in advertising
  • Research to become more familiar with client businesses
  • Knowledge of advertising business beyond healthcare; knowledge of what has been done in the industry and what constitutes a quality idea/campaign
  • Expert understanding of pharmaceutical requirements/terminology and how that affects your team’s work
  • Excellent creative presentation skills with ability to deliver a believable, inspiring, and persuasive approach to selling the “big idea” to team members and clients
  • Very successful/ respected relationship builder, both internally with the art creative team you oversee and with your clients
  • Partners with Group Art Supervisor to ensure that copy direction and visual presentation work together to make the concept powerful and compelling
  • Proactively advise client(s) on potential promotional opportunities (ie, campaigns, sales rep programs, booth draws, and new media)
  • Lead client strategic meetings, war games, market research, and work plan development, and be able to present ideas and creative solutions comfortably
  • Easily juggle multiple competing client needs while inspiring and motivating both your creative teammates and your clients
  • Expert understanding of trends in branding, marketing, advertising, and related communications industries
  • Passionate about staying ahead of trends within the industry and translating them into proactive recommendations for assigned accounts
  • Exhibit expert understanding of GSW and InVentiv Health offerings and how they pertain to assigned accounts
  • Participate in new business initiatives

Job Requirements

  • Must have 7-9 years of experience in advertising industry
  • At least 4 years of copy supervisor and/or copywriter experience in an agency setting is required
  • At least 4 years of pharmaceutical copy supervisor and/or copywriter experience required
  • Must have experience supervising a staff of 1 or more writers
  • Possess positive and inspirational leadership qualities
  • Excellent copywriting and communication skills
  • Proven ability to multitask, handle stressful situations, and deadline pressures
  • Relentless energy, a sense of humor, and an open and curious mind
  • Flawlessly direct the creative process, workflow, workload, and resources among copy group
  • Ability to expertly think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-adding in brainstorming sessions
  • Provide and accept constructive internal and/or client comments
  • Provide/understand creative direction based on objectives and execute creative work effectively
  • Communicate workload appropriately based on skill sets and talents; prioritize workload to meet competing and changing deadlines
  • Possess an understanding of new technologies and emerging cultural trends and their impact on the business
  • Work beyond what is described in job description as needed; willing to be flexible for the team, and ultimately the work, and demonstrate a willingness to work across teams as needed

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?
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