Freelance Copywriter

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Updated: February 24, 2021
Location: New York, NY, United States
Job ID: 130402


Can you reach people with just a few words?

You express all of your ideas effortlessly, and have the skills to distill other people's ideas into their best possible form. Your messaging is not only clear and concise, but persuasive and engaging as well. You can weave a full creative vision just as easily as a sentence, and can use these talents to build and embolden client relationships. Does this sound like you? Explore this unique Freelance Copywriter role with GSW.

This Freelance Copywriter position will be responsible for supporting the Associate Creative Director in creating and maintaining the creative vision for all assigned brands. Share in the leadership of the creative team and manage the day-to-day copy workload. 

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.


• Effectively develop copy for assigned product(s).

• To develop and maintain the creative direction/vision of the brand(s).

• Participate in strategic and promotional planning for assigned products.

• Assist with distribution and management of projects, adhering to timelines and estimates.

• Be an active voice in all strategic and tactical meetings for assigned brand(s).

• Assist in the development and maintenance of agency creative vision and the leadership of the creative team.

• Develop working relationship with brand manager(s) and Director in client interactions and be able to maintain that positive relationship

• Distill complex protocol language and data into key messages to a professional audience as well as into patient friendly materials

• Strong written and verbal communication skills.

• Effectively handle multiple assignments at one time.

Job Requirements

*    BA/BS in English or a science
*    Superior language, grammar, and writing skills
*    Professional writing experience (3-5 years) - pharma industry writing experience strongly preferred
*    Understanding of writing in a regulated environment
*    Understanding of interpreting clinical data
*    Knows how to write about clinical topics without making claims
*    Print and digital writing experience
*    Resourceful and able to navigate systems and conduct disease state research independently
*    Understanding of communicating similar information to multiple audiences
*    Able to distill complex protocol language and data into key messages to professional audience
*    Able to distill complex protocol language and data into patient-friendly materials
*    Able to work independently
*    Comfortable and flexible with quick turnarounds and last-minute changes
*    Willing to work with ebb and flow of clinical needs (no guarantee of hours every week)

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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