Copywriter

Updated: January 13, 2021
Location: Toronto, ON, Canada
Job ID: 129273

Overview

GSW Canada is part of Syneos Health, the only fully integrated end-to-end clinical and commercial solution organization. In Advertising, our teams are experts in every aspect of healthcare advertising strategy and operations.  Our global teams are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics.  Together, over 1000 people worldwide help brands excel at some of the most critical challenges in healthcare.

In Canada, we provide healthcare marketing and communications service to Canadian and US clients, both large and small – in prescription products, consumer health & wellness products and animal health.  We have a relentless focus on hiring and retaining top talent.  We work with an environment of respectful collaboration, and one that acknowledges the need for a healthy work/life balance. 

We are looking for the best. Our objective is to always face the world with high quality work.  Work that we’re proud of.  Our Copywriters are an integral part of producing that work.  In your role, you will bring the “art of persuasive science” to our brands.  In the pharmaceutical marketing space, this is accomplished by combining data, creative thinking, and brand strategy into concise copy that impacts the beliefs of the audience.

Ultimately, our work will enable both healthcare professionals and patients to have a full and complete understanding of the brands and diseases we work on, to allow for improvements in quality of life and better patient outcomes.

 

Responsibilities

Copywriter Responsibilities include:
  • Responsible for brand “storytelling” through materials such as detail aids, websites, and other collateral materials.
  • Participation in creative concept development in partnership with an Art Director.
  • Medical regulatory submission packages.
  • PAAB review and responses.
  • Work with high professional standards, ethics and values…every day on every project.

Job Requirements

The following criteria are essential for this role:

  • Minimum of four years of experience as a copywriter in a pharmaceutical or related field.
  • Experience and a thorough understanding of Rx&D/PAAB/ASC guidelines.
  • Ability to interpret scientific and medical data.
  • Ability to succeed in a fast-paced and deadline-driven work environment.
    • Meticulous attention to detail and strong organizational ability.
    • Consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.

These criteria would be assets for the role:

  • Degree or post-secondary certificate in English, Journalism, Science or equivalent.

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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