SVP, Creative Director, Art

Updated: January 11, 2021
Location: New York, NY, United States
Job ID: 128625

Overview

You inspire creativity and lead with clear direction.

With keen aesthetic judgement and a well-managed plan, you are a natural at leading your creative team to success. There is never a time when you are not thinking of new ideas, and your clients appreciate your dedication to providing high quality and impactful campaigns. Such talent and guidance make you the right fit for this impactful SVP, Creative Director role with GSW.

This position is responsible for working in partnership with Account Services colleague(s) to lead and manage in all aspects of his/her client relationship(s). In addition, this position will help provide overall strategic plans and initiatives, ensure delivery of high quality products and services consistent with contracts and agreements, helps manage financial and budgetary compliance, is responsible (with creative ideas and solutions) for revenue growth for existing clients as well as cross selling initiatives. Most importantly, he/she is responsible for setting the creative vision and maintaining the creative standards on-going. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives. He/she contributes to strength of agency- client relationship by nurturing relationship with client through communication, interaction and great work, and sets and maintains high standards commensurate with company creative expectations.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

(Duties may include, but not limited to all or some of the following)

  • Provide creative leadership and standards for the entire brand as well as for his/her entire group
  • Owns his/her brands at the Creative Director level
  • Presents and fights for the best work selling ideas internally and to clients
  • Partner with clients on effective creative development
  • Manage to client contract and project agreements with client(s), ensuring appropriate talent- to- task
  • Monitor and manage team activity to ensure timely delivery of products and services to accounts
  • Oversee and manage all financial aspects of client relationship including compliance to contract/ agreements, billings, write-offs, receivables, etc.
  • Oversee relationships with other marketing partners of clients as required
  • Create partnership approach with peers from other departments (e.g. Account Services, Brand Planning, Medical Strategy, etc.) on client’s business-creative vision
  • Facilitate communication between team members and clients necessary to maintain strong relationships and effective creative management
  • Provide creative and management direction as well as developmental support to direct reports
  • Participate in new business/client activities and pitches as requested

Job Requirements

  • 10+ years plus experience in advertising or marketing, at least 4 of which should be in a senior management capacity
  • Must have a thorough understanding of client’s business/category and demonstrate a best in class creative approach in offering creative solutions to an assigned client or category
  • Must be aware of current communications technology and media channels, and have a demonstrated ability to utilize them creatively for meeting brand marketing objectives

 

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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