Freelance Senior Account Executive

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Updated: November 29, 2020
Location: Westerville, OH, United States
Job ID: 128303


GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.


Position Snapshot:

“The Master Tactician”

  • Serves as tactical lead on external processes.
  • Primary source of tactic details for creative and agency operations team members.
  • Works under supervision of Account Supervisor (AS) or Account Director (AD).
  • Seeks support from manager (AS/AD) for tough client challenges or internal team issues.
  • Fiscally responsible for managing individual projects to estimate.
  • Often serves as primary contact for brand associates.

Functional External Responsibilities:

  • Is responsible for the tactic development process; serves as the lead for tactical work, including securing information for internal team, communicating with brand team, leading client status meetings, participating in regulatory/medical reviews, etc.
  • Drives client process by possessing a deep understanding of client requirements and systems (Veeva, MAC, etc.) to effectively drive projects to completion.

Capabilities and Agency Responsibilities:

  • Establishes clear directions; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results. 
  • Builds/fosters relationships with clients and colleagues, providing value as source of information relative to tactic objectives and business needs.
  • Demonstrated aptitude for working within a multi-functional team.
  • Knowledge of digital tactics (banners, websites, application etc.).
  • Works to stay current with brand information (data, strategy, competitive dynamics) and understands the brand’s strategic goals/objectives.

Competencies/Soft Skills:

  • Makes the agency a better place by showing interest beyond assigned accounts or projects; supports non-client agency initiatives.
  • Is a team player on all fronts.
  • Performs well under pressure and is adaptable to change.
  • Effectively executes more than one task at a time; can switch back and forth between activities of varying complexity.
  • Possesses strong communication skills, both verbal and written (writing and editing).
  • Proactively anticipates and manages challenges related to budget and timing.
  • Schedules and task/people assignments; anticipates and adjusts for problems and roadblocks

Job Requirements

The Freelance Senior Account Executive should have a bachelor’s degree in a related field plus:

  • 2 years relevant client experience in marketing or healthcare or other related disciplines or,
  • 1+  years relevant agency side experience or,
  • 1+ years of experience in a GSW Project Management role.
  • Proficient in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
  • Experience with Adobe Professional preferred.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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