Updated: December 11, 2020
Location: Toronto, ON, Canada
Job ID: 128211
GSW Canada is part of Syneos Health, the only fully integrated end-to-end clinical and commercial solution organization. In Advertising, our teams are experts in every aspect of healthcare advertising strategy and operations. Our global teams are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics. Together, over 1000 people worldwide help brands excel at some of the most critical challenges in healthcare.
In Canada, we provide healthcare marketing and communications service to Canadian and US clients, both large and small – in prescription products, consumer health & wellness products and animal health. We have a relentless focus on hiring and retaining top talent. We work with an environment of respectful collaboration, and one that acknowledges the need for a healthy work/life balance.
The Medical Writer develops compelling medical and scientific content for promotional implementation on assigned product. The Medical Writer is a key component of each brand team through their ability to distill medical information and data into accurate and effective communication, for both HCPs and laymen audiences, that drives action.
The Medical Writer is responsible for developing the content for products, primarily in the pharma market, to be used by client teams across a variety of avenues (sales reps, sales managers, marketers, MSLs, nurses and patients). The Medical Writer must be capable of partnering and collaborating with key internal stakeholders (account, project managers, medical, creative, editorial) to ensure content created aligns with supporting materials, conveys the brands strategic intent and is delivered on time throughout the development process.
Key Competencies for Position:
GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.
At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.
GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.
Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.
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