Senior Medical Copywriter

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Updated: December 11, 2020
Location: Toronto, ON, Canada
Job ID: 128211


GSW Canada is part of Syneos Health, the only fully integrated end-to-end clinical and commercial solution organization. In Advertising, our teams are experts in every aspect of healthcare advertising strategy and operations.  Our global teams are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics.  Together, over 1000 people worldwide help brands excel at some of the most critical challenges in healthcare.

In Canada, we provide healthcare marketing and communications service to Canadian and US clients, both large and small – in prescription products, consumer health & wellness products and animal health.  We have a relentless focus on hiring and retaining top talent.  We work with an environment of respectful collaboration, and one that acknowledges the need for a healthy work/life balance. 

The Medical Writer develops compelling medical and scientific content for promotional implementation on assigned product. The Medical Writer is a key component of each brand team through their ability to distill medical information and data into accurate and effective communication, for both HCPs and laymen audiences, that drives action.


The Medical Writer is responsible for developing the content for products, primarily in the pharma market, to be used by client teams across a variety of avenues (sales reps, sales managers, marketers, MSLs, nurses and patients). The Medical Writer must be capable of partnering and collaborating with key internal stakeholders (account, project managers, medical, creative, editorial) to ensure content created aligns with supporting materials, conveys the brands strategic intent and is delivered on time throughout the development process.


  • Integrates into the team and quickly becomes proficient on science and data on assigned products and in therapeutic categories;
  • Demonstrates a sound knowledge of assigned brands and therapeutic categories as well as pharmaceutical marketing and client restrictions /requirements;
  • Demonstrates mastery of content submission process, including referencing, annotation, and regulatory details of assign brands and clients;
  • Builds a strong medical /scientific story, utilizing appropriate resources, that best supports a brand strategy;
  • Identifies important data points and key messages, from appropriate resources, and weaves these into a story that is consistent with product positioning and can command HCP and/or patient interest;
  • Plays a part in checking all developed materials for accuracy and compliance within regulatory restrictions;
  • Works within Creative Team to ensure appropriate translation and representation of content (i.e.  headlines, graphs, fair balance);
  • Addresses QC issues identified by Editors;
  • Collaborates effectively with Medical and Brand Strategy to ensure the content is accurate and on brand strategy;
  • Presents content to clients and medical/regulatory/legal committees, offers solutions to issues, and makes recommendations on proposed direction.

Job Requirements

  • Minimum 2 years medical/scientific writing experience
  • Minimum Bachelor’s degree; healthcare-related field preferred
  • Proficient with Windows, Microsoft Word, and PowerPoint
  • Exceptional written and oral communication skills
  • Must be able to work within a fast-paced, deadline-driven, team environment
  • Ability to prioritize and manage multiple projects
  • Must have strong interpersonal skills and ability to work effectively with internal and external customers


Key Competencies for Position:


  • Self-Management:  Professionally committed, resourceful, creative
  • Written Communication Skills:  Ability to concisely and accurately communicate scientific information to a variety of audiences
  • Presentation Skills:  Ability to present scientific content to multiple audiences
  • Attention to Detail:  Produces accurate work, even when under pressure; checks the accuracy of information before using it or passing it on to others
  • Organizational Skills:  Extremely organized and efficient; can respond to rapidly shifting priorities and maintain accuracy across multiple tasks                     

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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