Copywriter

Updated: October 23, 2020
Location: New York, NY, United States
Job ID: 128068

Overview

Can you reach people with just a few words?

You express all of your ideas effortlessly, and have the skills to distill other people's ideas into their best possible form. Your messaging is not only clear and concise, but persuasive and engaging as well. You can weave a full creative vision just as easily as a sentence, and can use these talents to build and embolden client relationships. Does this sound like you? Explore this unique Copywriter role with GSW.

This position, Copywriter, is responsible for crafting brand-specific messaging across all channels, which includes brainstorming ideas, developing concepts, crafting project manuscripts, and addressing team and client comments. The Copywriter is the project owner for one or more brands. He/she reports to either a Senior Copywriter or Copy Supervisor and works with an Art Director and internal team to ensure all projects meet and exceed client expectations.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

(Duties may include, but are not limited to all or some of the following)

  • Serve as “project owner” by crafting imaginative, understandable, and persuasive copy aligned with brand message
  • Learn the marketing of assigned brands
  • Gain fundamental knowledge of assigned brand(s) and a foundational knowledge of brand science
  • Learn to generate manuscripts, annotations and references based on GSW and client specifications
  • Successfully incorporate internal and client revisions while maintaining impact of art/copy
  • Learn to execute concepts across digital and traditional channels
  • Learn to present these ideas clearly and effectively to internal team members
  • Read and execute against a creative brief template
  • Create concepts that are relevant, strategically focused, thought-provoking, and reflect diverse thinking
  • Develop an understanding of the creative process and how jobs move through the agency
  • Review possible creative, tactical, and messaging approaches with supervisor
  • Keep up-to-date with trends in branding, marketing, advertising, and related communication industries
  • Positively represent the agency internally and at industry functions
  • Understand brand(s) objectives and challenges in the context of the overall market
  • Build effective relationships and embrace the spirit of teamwork in collaborations with partner(s), account, editorial, PM, and client(s)
  • Communicate with internal creative and account teams in a professional manner

Job Requirements

  • Must have 1 year of experience and/or a solid understanding of marketing and advertising principles
  • Bachelor’s degree with a concentration in advertising, communications, or journalism and/or coursework related to pharmaceutical advertising or life sciences is preferred (but not required)
  • Portfolio containing work samples that demonstrate creative thinking and exceptional writing skills
  • Superior written and verbal communication skills
  • Ability to accept constructive internal and/or client feedback
  • Ability to multitask with precision in a fast-paced environment
  • Basic understanding of digital communications and media channels
  • Interest in new technologies and emerging cultural trends
  • Energy, a sense of humor, and an open and curious mind
  • Work beyond what is described in job description as needed; willing to be flexible for the team, and ultimately the work, and demonstrate a willingness to work across teams as needed
  • Proficient in Microsoft Office

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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