Location: New York, NY, United States
Job ID: 127992
This VP, Director of Engagement Strategy role is highly customer-facing, bridging relationships within our internal Syneos network and creating relationships with external new and existing clients.
Serving as the dedicated Engagement Strategy partner for specific brands, you will own the multichannel activation strategies that deliver measurable results for our clients. You will sit at the convergence of multiple disciplines where you amplify our creative work and guide in-market execution and measurement.
As strategic connective tissue, you serve as a gateway to the Syneos Health Strategic Accelerators, responsible for integrating the disciplines of Insights, Research, Behavioral Science, Data Science/Advanced Analytics, Innovation and Media in order to create cohesive content and channel activation plans—plans specifically designed to be sticky (perceived relevance and value), primed to motivate behavior change and to be measurable.
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.
For dedicated clients and for new business efforts, you will:
As the champion for customer-centricity in support of Speak People, you are responsible for ensuring our teams:
As an experienced Engagement Strategy leader, our ideal candidate will have:
Qualities We Look For
GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.
At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.
GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.
Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.
WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?
Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)
Discover what our 24,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: