Freelance Digital and Social Media Specialist

Updated: October 16, 2020
Location: New York, NY, United States
Job ID: 128020


Syneos PR Group is looking for a full time Digital and Social Media Specialist with 2-4 years of experience to join their team. This position is based in New York, NY. This individual should have a passion for social media and an interest in community management. As a member of the Digital & Social Strategy team, you will:


  • Collaborate with account teams to conceptualize and execute digital and social media programs for several healthcare clients
  • Manage online communities for clients and create monthly editorial calendars for multiple social channels (e.g., Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram)
  • Be a resourceful, energetic individual who is a creative problem solver
  • Work independently to complete discrete pieces of larger projects and deliver client-ready work to account teams
  • Review analytics and compile monthly metrics reports
  • Possess a deep curiosity about the latest trends in social media and digital marketing



  • Manage social and online presence for clients to ensure a consistent and compelling brand voice and implement engagement strategies
  • Develop content for online editorial calendars
  • Develop paid social media strategies and execute across all relevant channels
  • Review and monitor competitive brands in similar communities
  • Leverage trends in pop culture and provide proactive recommendations to team and clients
  • Prepare engagement and measurement reports for clients
  • Work within the Digital & Social Strategy Practice to further develop capabilities and efficiencies
  • Participate in team brainstorms to discuss how social media insights translate into actionable client recommendations

Job Requirements

  • 2-4 years of experience in a digital or social media role
  • Some experience managing communities on social media
  • Must have direct experience developing content calendars and assets, with knowledge of individual social channel requirements
  • Experience implementing and managing paid social media campaigns a plus
  • Ability to think creatively and present new content ideas
  • Ability to multi-task and perform under pressure in a fast-paced (but fun) environment
  • Must have strong attention to detail
  • Excellent written communication skills
  • Must be high energy, enthusiastic and have an interest in healthcare
  • Knowledge of the healthcare regulatory landscape preferred but not required
  • Experience with PowerPoint, Excel, social monitoring tools (e.g., Facebook analytics, LinkedIn analytics, SproutSocial, Hootsuite) and social listening tools (e.g., Radian6, Sysomos or Visible Intelligence) a plus

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

Syneos Health Communications is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health™, our agencies — consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications — are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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