Innovation & Technology Lead

Updated: June 19, 2021
Location: New York, NY, United States
Job ID: 127938

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You provide the vision, set the pace and inspire success.

There is one thing you do that is exceptional: lead. You formulate a plan and focus your team to solve the unsolvable, beat the unbeatable and come out on top. Your capacity to creatively strategize, motivate , and elicit achievement makes you the right fit for this vital Innovation & Technology Lead role with GSW.

The Innovation & Technology Lead is responsible for developing creative and innovative offerings in the healthcare space for GSW. In this role, the Innovation Lead champions GSW’s commitment to create exceptional digital experiences and execution for client campaigns in a variety of environments that push the envelope of traditional digital. This includes developing prototypes for both new business and rapid digital testing in a live campaign. The role is highly entrepreneurial in nature and will span a variety of groups at GSW.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.


General Responsibilities and Accountabilities:

  • Drive partnerships, alignment, innovation and compliance across internal and client teams
  • Manage AWS, Heroku, Azure and Dynamics compute environments to facilitate experiments, POCs and Prototypes
  • Drive internal innovation using Unity, Three.js, 8thWall, Azure IOT, AR/MR/VR, and new and emerging technology in the space
  • Prioritize/manage a backlog/innovation funnel
  • Evaluate internal and external solutions & the tradeoffs
  • Set the vision and act as Product owner with experiments and pilots
  • Manage delivery of projects alongside digital project managers
  • Conduct reporting and status updates
  • Decommissioning projects we are terminating
  • Test, document, and share learnings to enable organizational maturity and shared learnings
  • Generate awareness across GSW of solutions through virtual and in person presentations, partnerships and documentation to drive use and promotion


  • Ensure privacy, security, and accessibility compliance
  • Coordinate compliance with Syneos legal (IoT and Software teams)
  • Financial (partner with Finance team to ensure appropriate classifications and budget compliance)
  • Work with Procurement and legal to validate contracts and terms
  • Work with Syneos legal teams to ensure we are following policy and Syneos mandated processes

Job Requirements

Desired Capabilities and Competencies:

  • Familiarity with current and future looking technologies and trends, both first party and third party
  • Expertise in front-end javascript is a requirement.  Knowledge should span multiple disciplines, from prototype-friendly platforms such as React and Vue, to animation-rich libraries such as Three.js and GSAP.
  • Experience and working knowledge of the Unity 3D platform – both from a design and development perspective (not an absolute requirement but a nice to have)
  • Familiarity with advances in technology in the healthcare space holistically
  • Ability to develop business cases and ROI analysis for proposed investments
  • Experience with innovation, experimentation, and design thinking processes
  • Experience working with product groups and engineering feature teams
  • Strong communications and presentation skills, at all levels of the organization
  • Ability to build and maintain strong networks and operate in a matrixed organization
  • Additional full stack dev capabilities a plus

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 


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