Director, Engagement Strategy - Oncology

Updated: October 7, 2020
Location: Westerville, OH, United States
Job ID: 127823

Overview

The Director, Engagement Strategy role is highly customer-facing, bridging relationships within GSW business and will partner with internal Syneos Health networks, creating relationships with external new and existing clients.

Serving as the dedicated Engagement Strategy partner for specific brands, you will own the multichannel activation strategies that deliver measurable results for our clients with a focuse on marketing automation, campaign management and CRM activities.  You will sit at the convergence of multiple disciplines where you amplify our creative work and guide in-market execution and measurement.  

As strategic connective tissue, you serve as a gateway to the Syneos Health Strategic Accelerators, responsible for integrating the disciplines of Insights, Research, Behavioral Science, Data Science/Advanced Analytics, Innovation and Media in order to create cohesive content and channel activation plans. 

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys. Named a Top Workplace in Columbus by CEO Magazine, our employees are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.

Responsibilities

For dedicated clients and for new business efforts, you will:

  • Partner with brand and medical strategy to define the path forward for our clients.
  • Partner with the Insights, Research, Data Science and Behavioral Science to craft engagement briefs that inform the creative process
  • Partner with creative to craft multichannel narratives and tailor the final mile execution to maximize the amplification potential of creative within channels relevant to each micro-moment.
  • Partner with Innovation, Media and Advanced Analytics to shape tactical opportunities and measurement plans
  • Synthesize an overall narrative that captures the depth and breadth of our team’s expertise in a digestible way to facilitate understanding within the agency, across external agency partners and within the client team
  • Partner with Account to present strategies to clients to secure buy-in, unlock organic growth potential and report back on engagement performance

As the champion for customer-centricity in support of Speak People, you are responsible for ensuring our teams:

  • Identify the micro-moments that matter on the journey
  • Identify the journey and brand/product friction our clients can resolve in order to craft a marketing strategy that asks, “How can we help” instead of only shouts “buy my brand.” 
  • Use that understanding to triangulate how our creative must flex by micro-moment in order to maintain our client’s relevancy and value in the eyes of their customer. 
  • Coordinate creative, data science and media to craft multi-channel narratives that unfold in the customer’s curated ecosystem

Job Requirements

As an experienced Engagement Strategist, our ideal candidate will have:

  • 8+ years of multi-channel strategy experience, (digital pharma, healthcare or agency) across HCP and Patient efforts. Payor experience a plus.
  • 5+ years of solid multi-channel CRM experience, in as many of the following areas as possible:
    • Lead scoring and nurture track development based on customer segments and brand KPIs
    • Marketing automation experience (i.e. Marketo/Salesforce, Veeva, etc.), including real-time personalization
    • Re-targeting/dynamic media
    • Communication calendar/test plan development
    • Working closely with partner vendors and client IT to execute campaigns seamlessly
  • Deep knowledge of digital marketing & strategy and basic digital technology capabilities
  • Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment.
  • Ensure tactical plan achieves client objectives and strategies
  • Facilitate brainstorm sessions that inspire journey-driven, engaging marketplace experiences.
  • Experience with global clients and regional roll-outs
  • Working understanding of the fundamentals:
    • Technographic and demographic research to craft profiles
    • Basic media in order to partner with our in-house Media Strategist effectively
    • Data driven.  Can sift through data to find insights and partner with partner with Advanced Analytics and Data Science help define the strategy
    • Basic UX principles
    • Basic understanding of privacy governance
    • Accessibility compliance a plus
    • Paid Search, Paid Social and SEO a significant plus
  • Agile methodology experience a plus

Qualities We Look For

  • Self-starter
  • Constant curiosity that is easily excited
  • An unwillingness to settle for the status quo
  • Motivated to grow (personally) and drive growth (innovation)
  • Thought leadership drive with tangible in-market experience (published, speaker, etc)
  • Drive to do work that makes a difference in people’s lives, let’s start a conversation

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, “speak people” is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)

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