Freelance Content Director

Updated: July 30, 2020
Location: Columbus, OH, United States
Job ID: 126772


The Content Director is responsible for guiding and developing the product/service/brand information that bolsters the Creative Group’s conceptual ideas and creative executions.


The Content Director is empowered and accountable to:

  • Collaborate with Account Services, Medical and Planning to ensure that creative teams have the content guidance and guardrails necessary to create (i.e., correct messages for a new project kickoff)
  • Act as a hands-on copywriter, developing new promotional ideas and content in collaboration with Design Directors, Creative Directors, and Brand Designers
  • Improve the viability of conceptual ideas with industry experience and product story telling
  • Create and/or champion new creative expressions derived from strategic, medical or creative exploration (i.e., new therapeutic class, ownable nomenclature, acronyms, etc.)
  • Partner with Creative Manager and Medical to determine the appropriate talent to task for projects across the Creative Group
  • Maintain the integrity of creative executions by shepherding and negotiating content through regulatory processes, tapping into medical expertise as needed
  • Attend market research as requested, specifically around promotional content and message development
  • Oversee, implement and be the keeper of copy brand mandatory for all brands within the Creative Group
  • Ensure that all Creative Group copywriters have firm grasp of referencing mechanics



Job Requirements

  • Minimum of 7-10 years as writer in marketing and/or advertising industry    
  • Basic knowledge of medical/regulatory process in pharmaceutical marketing
  • Proficiency in critical software—primarily Microsoft Word
  • Ability to manage and delegate
    • Story Telling: Ability to think in abstract terms and translate clinical information into promotional stories; conversely, can use logic and reason to champion and defend new ideas
    • Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
    • Industry Application: Picks up on technical items quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishment
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