Updated: July 17, 2020
Location: Newtown, PA, United States
Job ID: 126537
A Brand Strategy Director’s primary responsibility is to uncover and translate relevant insights and opportunities into a point of view that can shape strategies and inspire creativity to solve real problems facing brands – and people. At GSW, our work is fueled by GSW’s core philosophy: Speak People. Brands who Speak People empower people to be able to make sense of health and healthcare in an ever-changing world. Brands who Speak People create human connections for healthier outcomes.
We are seeking a big idea, original thinker who can encourage clients and the agency team to question assumptions, improve strategic inputs and outputs, and reshape assignments into unique category-challenging brand experiences. We are looking for someone who can act as a catalyst to move our people and our clients’ brands forward to achieve their goals.
The Brand Strategy Director is part of a team of multidisciplinary strategists who report to the GSW Director of Strategy.
― Strategic leader. Proactively seeks, owns and leverages cultural and market insights and infuses these insights into the development of a superior brand strategy that is unique and compelling to customers. Brand Strategy Director is constantly looking for a new strategic lens from which to view the experience related to a brand or product and how people relate to it – this ‘different view’ serves as fodder for teams and should drive inspiration while invigorating the strategic process.
― Research savvy. Offers the team and clients a new perspective on the value of research as the collaborative interface between the agency, brand team and market research vendor. The Brand Strategy Director ensures that appropriate research methods are employed to meet agency and client objectives in building and launching successful brands. They must be able to independently analyze disparate research findings in a way that supports the development of a brand story and the needed impact in people’s lives.
― Champion and nurture Speak People Creativity. The Brand Strategy Director is responsible for leading the charge to uncover insights and turn them into springboards for creative thought. They protect the integrity of creative ideas, ensure that communications are on-strategy and emotionally resonate with all audiences throughout the brand experience.
― Bring brands and their stories to life. Uses human truths and strategy to drive the creative process. The Brand Strategy Director represents the consumer within the agency environment, putting him/herself in the audience’s shoes to build empathy and understanding. Their role is to approach the brand challenge from a ‘people’ point of view.
― Workshop design, development, facilitation and synthesis. The Brand Strategy Director works collaboratively with creative and account teams to execute the best workshop methodology and choreography to solve for a variety of client and agency needs (ie better understanding the world from the customer’s point of view, assess the market situation, develop the brand narrative, ideate solutions, creatively solve problems, etc.)
― Connects and collaborates. The Brand Strategy Director works collaboratively with the medical director, experience strategists, account and creative teams, but is quickly recognized by clients as 'go-to' delivery expert. The Brand Strategy Director helps drive and establish upfront agency scope and planning processes.
― Brand planning. The Brand Strategy Director must not only advocate for the overall brand strategy, but they must also contribute to the experience customers have with the brand. The Brand Strategy Director must understand and appreciate the experience, channel strategy and tactical requirements of the business – and be capable of coordinating with GSW and Syneos Health colleagues to develop strategic, connected solutions that deliver immediate results while always driving towards improving the experience.
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Vets/Disabled)
Discover what our 24,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: