Updated: February 6, 2020
Location: New York, NY, United States
Job ID: 8149
At GSW, our philosophy is “Speak People” where we are committed to changing the conversation about healthcare by humanizing health communications. We are a healthcare advertising agency that thinks just a bit differently, works just a bit closer and dives just a bit deeper to make sure that we Speak People in everything we do.
We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency. At GSW we are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.
As Senior Brand Strategist, you are a member of our Integrated Strategy team, consisting of Brand Strategists and Medical Directors. GSW’s multi-disciplinary approach to strategy offers a differentiating leadership opportunity in healthcare marketing.
You will primarily support the VP, Brand Strategy in the development of brand strategies and tactics that align with the clients’ business objectives. Your role will help elevate the agency’s insight into the lived experience of illness today, from the perspective of all key audiences, including physicians, patients and caregivers as applicable. You may also be asked to provide secondary support to the entire Integrated Strategy team by conducting primary and secondary research and analysis to illuminate market, product and competitive insights to help drive strategic recommendations.
Collaborate with brand team members including account management, medical, engagement and creative colleagues to create and apply strategic solutions to meet client/brand objectives
Assist in custom research design and development (e.g., crafting discussion guides, conducting interviews, attending client-managed research, and synthesizing learnings to develop an informed point-of-view and strategically relevant recommendations)
Help provide clarity and understanding of the behaviors, drivers and motivations of healthcare audiences (HCPs, patients, caregivers)
Assist in planning and facilitating brand positioning and creative strategy workshops, discussions, and brainstorms
Aid in the development of creative briefs and help inform engagement plans
Stay current with industry news and competitive environment to continually expand knowledge
Oncology or high science therapeutic experience highly preferred
Discover what our 24,000 employees already know: Syneos Health is an inspiring place to be. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: