Freelance VP, Director of Managed Markets Strategy

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Updated: December 16, 2019
Location: Westerville, OH, United States
Job ID: 7002


At GSW, we are inventing ways to go further, faster, thus giving purpose to liberating ideas. We are an agency partner that drives brand success and accelerates the transformation of a brand while helping clients maximize their marketing investments. GSW Worldwide works to identify the unmet need or issue that magnified the value of a product, and we find a way to accelerate growth – regardless of the barrier. GSW Worldwide is fully equipped to deliver global representation, communications and implementation in a unique way. Delivery of our diverse capabilities is led by a team of best-in-class marketers who have experience in a variety of stakeholders such as healthcare professionals, patients, caregivers, payer and consumer. As one of the largest healthcare advertising agencies in the world, GSW Worldwide offers a comprehensive range of services, providing marketing solutions through advertising, digital, public relations, communications planning and predictive modeling, market access strategies, media and market research.


This position leads managed markets/payer strategy, planning, and content development for GSW clients. This individual is expected to be a content expert possessing knowledge of payer space (commercial and government), specialty retail, retail, wholesalers, integrated systems, disease state, category, product science, market and competition. The VP/Director partners with the broader strategy, creative and account teams to ensure success through growth and retention of accounts, achievement of client brand metrics, and account profitability.




  • Develops solid working relationships with clients across all marketing levels; is able to leverage these relationships to grow the business and support the development of great work


  • Partners with client management in identifying managed markets/payer opportunities and strategic vision in collaboration with cross-functional team of brand planning, creative and medical strategies; challenges any activity, thinking, or approaches that are inconsistent with the client's vision of the managed markets space as well as the brand positioning


  • Demonstrates solid partnerships with other areas of the agency to produce great work. This includes the broader account team, creative, brand planning, medical services and project management teams. Understands the roles of each functional area


  • Engages in content development, closely partnering with copywriter and medical to ensure strategic and tactical excellence


  • Proactively brings managed markets news, learnings, updates from the marketplace and their experience to clients, showing strategic value beyond tactics.


  • Facilitates communication internally and externally with appropriate levels and functional areas to ensure comprehensive knowledge base of all parties required to lead and manage brands


  • Establishes industry-leading best practices and knowledge of managed markets space to ensure quality of work and client services


  • Demonstrates a solid knowledge of Syneos Health solutions, resources, and processes to support cross-selling and the development of comprehensive solutions to client challenges


  • Helps lead new business activities and pitches as needed


  • Supports agency decisions regarding management issues/policies and clearly directs staff in a positive and team-focused manner


  • Promotes continual learning and mentors personnel to ensure enhancement of knowledge base and insight


  • Actively promotes, and educates personnel regarding the agency's values and its roles in helping achieve business objectives


Job Requirements

  • Bachelor's degree required; MBA, PharmD, RPh, or advanced degree preferred
  • Minimum of 8 years of relevant client managed markets experience in marketing or sales function, at least 3 of which are in a management capacity
  • Must be able to travel up to 35% of the time
  • Experience working on any of the following: managed markets pharmaceutical marketing, launches, market development, value / cost message development, brand launches, professional marketing or consumer marketing
  • Knowledge of payer space (commercial and government), specialty retail, retail, wholesalers, integrated systems, disease state, category, product science, market and competition
  • Successful track record of sales and brand stewardship
  • Inflammation experience is highly desired

Key Competencies


  • Space expertise: Demonstrates in-depth knowledge of the managed markets and payer landscape across a broad range of therapeutic areas
  • Leadership skills: Leads by example and approaches the vice president/director role as a pivotal role in helping the organization to reach its potential, thus demonstrating an organizational view of work vs and individual view. Acts with a high level of professionalism, integrity and unquestionable ethics at all times
  • Teamwork: Understands the impact of one's actions on others, seeks to keep team informed and maximizes the power of working together
  • Brand management: Has a solid approach to managing client brands from the agency's role in brand development, marketing implementation and life cycle management
  • Client management: Develops solid working partnerships with a variety of clients while also fostering relationships between other team members and the client; is effective at leveraging a variety of roles to maximize partnering with the client
  • Communication: Communicates adeptly both internally and externally and is able to establish rapport with a variety of professional levels from all functional areas. Possess solid writing skills
  • Sales and account development: Continually seeks ways to grow current base of business as well as bring in additional new business
  • Strong presentation skills: Commands an audience through clear, direct and motivational presentation approaches
  • Industry knowledge: Maintains solid command of pharmaceutical industry trends and direction as well as the latest marketing and communication techniques available to continually grow our business and offer the latest solutions

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