Updated: January 7, 2020
Location: Charlotte, NC, United States
Job ID: 6769
Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty.
We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients for over 25 years capture marketplace opportunities and establish sustained differentiation through creative naming, imaginative design, comprehensive brand strategy and insightful market research.
Our depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing our unique and interactive creative process, we have developed some of the world’s leading brands.
Develop and present strategies that assist Addison Whitney clients in solving brand-related challenges, including creation of materials, managing production of materials, and certain oversight aspects of the project process including cross-functional team management from proposal phase to final recommendations. Projects include the following at the corporate, divisional and product levels: brand equity assessments, brand positioning and messaging, brand portfolio strategy including brand architecture strategy, nomenclature strategy and product naming strategy, and brand implementation planning. Clients span a variety of industries, primarily healthcare, B2B services, industrial, technology and consumer.
Look for opportunities to optimize existing processes and deliverables to better meet client needs
Build client relationships that facilitate trust and additional opportunities for Addison Whitney
Develop brand strategy workshops and lead workshop activities in conjunction with consultants
Develop brand strategy options for clients reflective of clients’ business strategy
New Business Development
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Vets/Disabled)
Discover what our 24,000 employees already know: Syneos Health is an inspiring place to be. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to: