SVP, Creative Director, Art

Overview

“Do you speak people?”

It’s a language many healthcare companies have forgotten - a simple clear way to communicate great ideas that break through because everyone can understand it. No Jargon. No lingo. No catch phrase of the day. We are GSW and speaking people is at the core of everything we do. We are a healthcare advertising agency that thinks just a bit differently, works just a bit closer and dives just a bit deeper. And because we talk to each other like people, instead of a corporate machine, we come up with great ideas that talk to clients and customers on the most effective level of all – the human level.  

Speaking people isn’t easy. But if you can do it, we need to talk.

This position is responsible for working in partnership with Account Services colleague(s) to lead and manage in all aspects of his/her client relationship(s). In addition, this position will help provide overall strategic plans and initiatives, ensure delivery of high quality products and services consistent with contracts and agreements, helps manage financial and budgetary compliance, is responsible (with creative ideas and solutions) for revenue growth for existing clients as well as cross selling initiatives. Most importantly, he/she is responsible for setting the creative vision and maintaining the creative standards on-going. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives. He/she contributes to strength of agency- client relationship by nurturing relationship with client through communication, interaction and great work, and sets and maintains high standards commensurate with company creative expectations.

Responsibilities

(Duties may include, but not limited to all or some of the following)

• Provide creative leadership and standards for the entire brand as well as for his/her entire group
• Owns his/her brands at the Creative Director level
• Presents and fights for the best work selling ideas internally and to clients
• Partner with clients on effective creative development
• Manage to client contract and project agreements with client(s), ensuring appropriate talent- to- task
• Monitor and manage team activity to ensure timely delivery of products and services to accounts
• Oversee and manage all financial aspects of client relationship including compliance to contract/ agreements, billings, write-offs, receivables, etc.
• Oversee relationships with other marketing partners of clients as required
• Create partnership approach with peers from other departments (e.g. Account Services, Brand Planning, Medical Strategy, etc.) on client’s business-creative vision
• Facilitate communication between team members and clients necessary to maintain strong relationships and effective creative management
• Provide creative and management direction as well as developmental support to direct reports
• Participate in new business/client activities and pitches as requested

Job Requirements

• 10+ years plus experience in advertising or marketing, at least 4 of which should be in a senior management capacity
• Must have a thorough understanding of client’s business/category and demonstrate a best in class creative approach in offering creative solutions to an assigned client or category
• Must be aware of current communications technology and media channels, and have a demonstrated ability to utilize them creatively for meeting brand marketing objectives