Senior Copywriter

Updated: August 13, 2019
Location: Newtown, PA, United States
Job ID: 5289

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Overview

At GSW we live for ideas that touch and change lives. They drive us; excite us; and inspire us to take healthcare to places it's never been. Our culture bustles with people who don't follow what's been done before—but instead, they lead—with passion, fearlessness, and a sense of humor. We believe we bring out the best in healthcare. Come and prove us right.

 This position, Senior Copywriter, is responsible for all copy aspects of assigned brand(s), including but not limited to scientific and promotional messaging across HCP and patient communications, brainstorming ideas, and developing concepts aligned with the brand strategy. The Senior Copywriter is the brand owner for one or more brands. He/She reports to a Copy Supervisor, Group Copy Supervisor, or ACD and partners with a Senior Art Director and internal team to ensure that all projects meet and exceed client expectations.

Responsibilities

(Duties may include, but are not limited to all or some of the following)

  • Serves as “brand owner” from a copy perspective
  • Create a range of powerful, strategic, unique concepts and original copy for your assigned brand(s)
  • Partner with Art Director to ensure that copy direction and visual presentation work together to make the concept powerful, compelling, strategically sound, and aligned to brief
  • Initiate and direct how brand assets should be best utilized across traditional and digital channels
  • Work with Editors to ensure that copy has both creative and medical integrity in advance of client review
  • Provide hands-on creative conceptualization and storytelling as well as some supervision
  • Collaborate in creation of creative briefs and timelines
  • Present ideas clearly and effectively to team members and clients
  • Build effective relationships with account and creative teams
  • Proactively make recommendations that elevate the work
  • Positively represent the agency internally and at industry functions
  • Own projects from start to finish
  • Ability to juggle multiple projects while inspiring and motivating your team and clients
  • Exhibit greater understanding of trends in branding, marketing, advertising, and related communication industries
  • Develop concepts with partner(s)
  • Successfully incorporate internal and client revisions while maintaining impact of art/copy
  • Ability to interpret strategic objectives into tactics that a design team can execute
  • Demonstrate an understanding of brand(s) objectives, challenges, strategy in the context of the overall market
  • Participate in shaping strategy
  • Evaluate creative output (concepts/copy) against creative brief to ensure strategic soundness
  • Communicate workload appropriately based on skill sets and talents; communicate well with others on workload issues, needs, progress, and results
  • Remain within budgeted hours; alerts account team before exceeding budgeted hours
  • Embrace the spirit of teamwork in collaborations with partner, account, support, and client

Job Requirements

 

  • Must have 3-5 years of experience in advertising
    • At least 3 years of Copywriting experience in an agency setting
    • At least 2 years of pharmaceutical experience
  • Bachelor’s degree with a concentration in advertising, communications, or journalism and/or coursework related to pharmaceutical advertising or life sciences is preferred (but not required)
  • Portfolio containing work samples that demonstrate strong conceptual abilities, creative thinking, and exceptional writing skills
  • Superior written and verbal communication skills with the ability to receive and assimilate critical feedback
  • Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas; seen as original and value-adding in brainstorming sessions
  • Ability to multitask in a fast-paced environment
  • Basic understanding of digital communications and media channels preferred; interest in new technologies and emerging cultural trends
  • Energy, a sense of humor, and an open and curious mind
  • Work beyond what is described in job description as needed; willing to be flexible for the team, and ultimately the work, and demonstrate a willingness to work across teams as needed
  • Proficient in Microsoft Office
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