Copywriter

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Updated: August 20, 2019
Location: Toronto, ON, Canada
Job ID: 3264

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Overview

Job Summary:

The Copywriter takes responsibility for (assigned) Brand concept, writing, and presentation of all projects for assigned accounts. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives.

Responsibilities

Key Job Responsibilities:

(Duties may include, but not limited to all or some of the following)

  • Brand “owner” at the Copywriting level
  • Partners with art directors on brand and concept development
  • Demonstrates ownership of assigned brand by continually coming up with new ideas proactively
  • Collaborates with creative, account services, production, and extended team members
  • Collaborates with, oversees, implements and is keeper of copy brand mandatories and consistencies in writing style
  • Provides direction to external collaborators, such as broadcast producers and directors
  • Owns brand copy revision
  • Acts as a hands-on copywriter
  • Keeps up to date with trends in branding, marketing, advertising, and related communications industries
  • Keeps up to date with trends within the industries specific to assigned brands
  • Is knowledgeable about products and services specific to assigned brands

 

Job Requirements

Job Qualifications:

Education

  • Minimum of 2-5 years as an Associate or Junior Copywriter, advertising experience mandatory
  • Demonstrated accomplishments in work and talent     
Skills 
  • Proficiency in critical software—primarily Microsoft Word
  • Demonstrated ability to create advertising copy that is on strategy and effective
  • Has an understanding of the different copywriting needs that are required of various media/formats
  • A familiarity with User Experience (UX) design is preferred
  • Ability to manage the creative process, workflow, workload, and resources among copy group
  • Demonstrated success in managing a cross-functional team, a plus
    • Conceptual Creativity: Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions; can creatively apply conceptual platforms to all off- and on-line media
    • 360-Degree Channel Marketing Mind-Set: Sees the complete media picture; familiarity with leveraging and combining all media to promote a Brand.

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