Brand Strategist

Updated: March 7, 2019
Location: Columbus, OH, United States
Job ID: 3343

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Overview

Primarily supports the VP, Brand Strategist in the development of brand strategies through the use of strategy team tools and processes, as well as assistance in the development of strategy workshops. The Brand Strategist may also be asked to provide secondary support to the entire Brand Strategy team in the form of assistance with primary and secondary research fielding (e.g. competitive) and analysis to illuminate market and customer insights to help drive strategic recommendations.

Responsibilities

  • Assists in development of research discussion guides, personally conducts interviews, attends client managed research, and synthesizes data and learnings to develop an informed point-of-view and strategically relevant recommendations
  • Conducts and analyzes new and existing brand research and relevant data to gain insight into specific customer mindsets
  • Assists in planning and facilitating brand positioning and creative strategy workshops, discussions, and brainstorms
  • Assists in appropriate research, planning, and development of patient journeys 
  • Aids in the development and composition of brand strategies
  • Create and apply strategic solutions to deliver against brand/client objectives (internally and with clients)
  • Assists in writing creative briefs and project briefs (when appropriate) to provide concise information on objective, customer, and strategy to creative teams
  • Collaborates with internal brand teams to integrate strategies into overall experience/brand plans and ensure strategic alignment across tactical initiatives
  • Contributes to strategic recommendations related to experience planning such as channel strategy and tactical planning
  • Stays current with industry news and competitive environment to continually expand knowledge

Job Requirements

  • Bachelor degree required
  • 2-3 years relevant agency experience
    • Understands the purpose and application of GSW strategic tools (e.g. Brand Arc, Speak People Strategic approach, Messaging Strategy, etc.)
    • Willingness to travel up to 25% of the time

Personal Attributes

  • Accountable, self-starter with a curious nature and willingness to learn and stretch their knowledge
  • Communicates clearly and succinctly in a variety of communication settings and styles
  • Ability to conceptualize and think strategically
  • Strong time management skills and ability to manage deliverables across brands
  • Passionate and focused on building strategic solutions for brands   
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