Copywriter- Graduate Trainee

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Updated: May 28, 2019
Location: New York, NY, United States
Job ID: 3180

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“Do you speak people?"

It’s a language many healthcare companies have forgotten - a simple clear way to communicate great ideas that break through because everyone can understand it. No Jargon. No lingo. No catch phrase of the day. We are GSW and speaking people is at the core of everything we do. As one of the world’s ten most-awarded healthcare advertising agencies, we think just a bit differently, work just a bit closer and dive just a bit deeper. And because we talk to each other like people, instead of a corporate machine, we come up with great ideas that talk to clients and customers on the most effective level of all – the human level.  

Speaking people isn’t easy. But if you can do it, we need to talk.


Program Overview:

We welcome graduating seniors to apply for our Graduate Training Program in our New York office. This program allows recent college graduates the opportunity to hold a regular full-time position within GSW. In addition to daily on-the job training, these employees also participate in an extensive in-house training program throughout the first nine months of employment. We find that this unique combination empowers our new joiners and gives them a foundation to build their skill sets further and involve them more in our way of life!

Weekly trainings are run by internal and external trainers, exposing Graduate Trainees directly to our business leaders and shapers. Courses include topics such as Advertising 101, business etiquette, writing skills, pitching training, research, social media, and more.

Relevant work experience/internships and coursework—particularly marketing, advertising, healthcare communications—is preferred.

Job Requirements

As Copywriter in the GT Program you would assist the lead Copywriter and share the responsibility for (assigned) Brand concept, writing, and presentation of all projects for assigned accounts. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives.

(Duties may include, but not limited to all or some of the following)

  • Brand owner at the Junior Copywriting level
  • Partners with core team Junior Art Director on brand and concept development
  • Demonstrates ownership of assigned brand by continually coming up with new ideas proactively
  • Collaborates with creative, account services, production, and extended team members
  • Helps implement copy brand mandatories and consistencies in writing style
  • Owns brand copy revisions
  • Assists in providing direction to external collaborators, such as broadcast producers and directors
  • Acts as a hands-on copywriter
  • Demonstrates ownership of assigned tasks by continually striving to perfect his/her craft
  • Keeps up to date with trends in branding, marketing, advertising, and related communications industries
  • Keeps up to date with trends within the industries specific to assigned brands
  • Is knowledgeable about products and services specific to assigned brands


  • Proficiency in critical software—primarily Microsoft Word
  • Demonstrates an ability to use digital media as a creative vehicle
  • A familiarity with User Experience (UX) design is preferred
  • Conceptual Creativity: Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions; can creatively apply conceptual platforms to all off- and on-line media
  • 360-Degree Channel Marketing Mind-Set: Sees the complete media picture; familiarity with leveraging and combining all media to promote a brand
  • Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
  • Industry Application: Picks up on technical things quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishment
  • Must have their degree and be available to commence employment on or around July 2019

Recruitment Process:

  • Applications will be accepted on a rolling basis.
  • First round phone interview to take place from February through March 2019
  • Second round interviews to take place at the NY office in April 2019

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