Business Development Manager

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Updated: April 11, 2019
Location: Charlotte, NC, United States
Job ID: 2295

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The ideal candidate will demonstrate proven success in a business development role and will be experienced in building a book of business with

The ideal candidate will demonstrate proven success in a business development role and will be experienced in building a book of business with a mix of new and existing accounts. Previous roles in brand/product management, sales and business development for a pharmaceutical communications agency, service based, medical device or medical technology company is strongly preferred.


The Business Development Manager works closely with an account team to develop business with pharmaceutical accounts. This role is responsible for identifying relevant decision makers within assigned accounts, prospecting to uncover opportunities, and work with the account team to close business. The Business Development Manager is tasked with driving the agency business within assigned accounts.


This position requires:

· Self-development and education as a business development professional in the branding industry

·Identifying and building key contacts across assigned accounts

· Mapping account breakdowns with intimate detail of a prospective client’s organization/decision making

· Identifying potential new business opportunities


Generate new business opportunities through targeted outreach with prospective client contacts.

· Build business contacts and relationships through use of resources such as LinkedIn and Salesforce and attending industry conferences.

· Maintain internal databases with all current prospect and client information, continuously updating and improving our client base

Develop trust-based relationships with prospect contacts

· Manage prospect communications, interactions and relationships

· Clear and prompt internal communication of status, potential RFP pipeline, and prospect needs

Work with the marketing department to create and manage outbound email marketing campaigns

· Work with Addison Whitney’s Marketing team for client follow-up requests and to create and manage outbound marketing campaigns



Job Requirements


· Bachelor’s degree

· 2 to 5 years of strategic selling skills with a proven track record of success

· Strong knowledge of general pharmaceutical marketing and sales, brand management and/or consumer marketing

· Self-starter, able to work independently

· Enjoys selling and is motivated by “hunting” for new opportunities

o Demonstrate ability to develop and execute successful sales strategy

o Understand how to navigate through our large, complex organization to support the introduction of a sales mindset and build selling skills

o Able to identify external decision makers and determine how best to address their unmet needs

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