Website Strategist, Freelance (Remote)

Updated: June 9, 2025
Location: Remote, Remote, United States
Job ID: 9841

 

 

 

Description

Syneos Health is currently seeking a mid/senior-level Website Strategist to join our Digital and Social Strategy (DSS) team in a freelance capacity. This team member will guide the strategic planning and execution of website experiences for healthcare client accounts and new business development. 
  
Responsibilities: 
  • Lead or support the development of website strategy for client accounts, including recommendations for site architecture, UX/UI, content structure, and performance measurement. 
  • Translate business objectives and audience needs into insight-driven, compliant digital experiences in collaboration with Studio (designers, developers, copywriters), account teams, and Digital & Social Strategy. 
  • Coordinate with cross-functional teams—including creative, editorial, paid media—to ensure strategic alignment and smooth execution from planning through launch. 
  • Create key website deliverables such as user journeys, sitemaps, wireframes and content plans. 
  • Stay current on healthcare digital trends (e.g., role of AI in website strategy), UX best practices, organic traffic growth strategies, accessibility standards (WCAG), and web analytics tools. 
  • Partner with internal stakeholders and external vendors to enhance web platforms for scalability, governance, performance, and compliance with privacy and regulatory standards. 
  • Contribute to new business efforts by shaping proposals and pitches with sharp, strategic thinking. 
  • Leverage analytics and third-party tools to derive insights that inform strategic decisions and improve web performance. 
  • Foster strong relationships across teams and with clients to ensure strategic alignment and executional excellence. 
   
Requirements:  
  • 6+ years of experience in digital strategy or website planning, with a strong focus on UX/UI and website architecture. Agency and/or healthcare experience strongly preferred. 
  • Demonstrated ability to create user-centric website strategies rooted in research, best practices, and data insights. 
  • Strong working knowledge of digital design and development processes, though coding skills are not required. 
  • Strong understanding of web standards, UX best practices and SEO principles. 
  • Strong familiarity with website platforms (e.g., WordPress), wireframing tools (e.g., Figma), and analytics platforms (e.g., Google Analytics). 
  • Understanding of the regulatory environment in healthcare and ability to support digital experiences that are compliant with MLR/legal requirements. 
  • Clear, confident communication skills—able to synthesize complex information and present strategic recommendations in a compelling way to clients and internal stakeholders. 
  • A collaborative working style and passion for simplifying the complex in service of better health outcomes. 

The anticipated hourly rate for this position is $110-$120/hr but may vary based on various factors such as the candidate’s qualifications, skills, competencies and proficiency for the role.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.   

Work  Here  Matters  Everywhere  | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.



Click here to enable personalized experience

 

Inside Syneos Health

Pharmaceutical Sales   Our Values    
Consulting image   Total Rewards    
MSL image   About Biopharmaceutical Outsourced Solutions    
Clinical Educator   Diversity and Inclusion    

 

 

 

 

Why Work Here

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Collaborate with passionate problem solvers image Collaborate with passionate problem solvers Partner with the most diverse team of experts in the industry. From the top down, our people are inspiring. Everyone has a voice and is encouraged to use it.
Be Empowered And Thrive image Be empowered and thrive Here, there's no shortage of challenging work, learning and opportunities. Evolve in a growing, global company that is always looking for ways to work smarter and more efficiently.
Over deliver and Out-Perform image Over deliver and out-perform Challenge the status quo in a highly competitive and ever-changing environment. Be agile and take initiative to find new solutions reflective of the high-quality standards we and our customers expect.
Shorten the distance from lab to life image Help change lives We take our work seriously. Each day, you'll contribute to improving patients' lives around the world by shortening the distance from lab to life. It's powerful and fulfilling work.

Tell Us About Your Candidate Experience! Get In Touch