Description

This is an exciting opportunity for an entrepreneurially spirited individual who combines analytical skills with a passion for digital marketing. Joining one of the world’s leading healthcare communication agencies the Digital Data Analyst should have relevant experience within a marketing environment, and a deep curiosity for how people behave online.

You’ll be joining a growing team who are shaping how healthcare companies track, manage and optimize their marketing communications. As part of the central digital team, you’ll be working alongside ultra-talented people, each of whom excels at the challenge of delivering exceptional results in every activity. You’ll have the opportunity to work across a wide range of different projects and to evolve products and services the team offers.

The four core areas that this role will focus on are: 1) ability to implement and audit web analytics tracking, 2) numerical data manipulation and analysis, 3) familiarity with digital marketing channels / activities, and 4) the ability to present findings verbally and in written form.

Main activities

In conjunction with the wider digital team:

• Definition of measurement strategies and benchmarks for clients across multichannel campaigns and websites
• Implementation of new and testing of existing website, app and campaign analytics to ensure consistent, accurate capture of data
• Creating automated, interactive Looker Studio dashboards covering multiple marketing channels and website analytics data 
• Creation of monthly and deep-dive reports, mining available data sources and behavioral data to spot barriers / identify opportunities to optimize campaign performance
• Managing on-going campaign reporting using campaign dashboards to identify changes in global and country level marketing activity
• Working with account teams and media / marketing partners to support global and country teams to optimize campaign performance
• Contribute to building the digital team’s evolving set of insights and optimization services and products
• Deliver accurate, insightful and actionable analysis to clients

Responsibilities

• Create tracking specifications for marketing campaigns and landing pages/ microsites
• Setup of marketing dashboards and reports to assist analysis
• Standardizing and managing tracking URL creation 
• Analyse how campaigns are performing and how to improve them
• Own and manage analytics projects from end to end
• Delivering monthly / quarterly reporting for teams and campaigns across the business
• Supporting the wider digital team with analytics and insights projects
• Production of ad hoc analysis on website behaviour, KPI trends and engagement
• Conduct tagging and testing of websites and mobile apps
• Working with developers/ technical implementation specialist to implement the analytics and datalayers
• Working with the media partners to collect the data and report on it. 
• Marrying the data from media partners to website data to provide meaningful campaign performance reports
• Interacting with different business units to understand and identify analytics opportunity within the accounts

Knowledge, Skills and Abilities

• Strong numerical and analytics abilities
• High level of competency with two or more of the following analytics tools: Google Analytics 4, Adobe Analytics (SiteCatalyst/Omniture), Piwik, Plausible, MixPannel, Clevertap, Adjust , Firebase
• High level of competency in tracking data using Google Tag Manager and manipulating data within Google BigQuery and Google Looker Studio 

Competent with Microsoft Office Suite (Excel, PowerPoint, etc.)

• Experience using data analysis and reporting tools such as Tableau, PowerBI or Qliksense
• Knowledge of the following marketing tools and skills would be beneficial: Google AdWords, DoubleClick, social analytics tool (e.g. Facebook Insights / Sysomos, Cvent, StorySoft, LinkedIn, DV360), Optimizely, basic web development
• Experience applying data science tools and techniques is desirable: familiarity with SQL, Python, or R, JavaScript
• A strong understanding of digital marketing and website analytics
• An interest GenAI and how it can be used to accelerate data analysis / report writing 
• Solution focused – suggesting ideas and recommendations to improve what we do, wherever relevant
• Strong verbal and written communications skills
• Capability to deliver ad hoc requests by adhering to tight deadlines 
• Ability to manage workload effectively and prioritise the most critical tasks

Background and professional experience

• An undergraduate degree is essential
• Experience working in a digital marketing team / agency environment
• Some previous experience within congresses and branded and unbranded healthcare capmaigns would be beneficial but not essential
• Experience planning and managing workload to ensure the successful delivery of projects
• Experience working with multiple stakeholders, clients, media partners and agencies.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)