Social and Search Planner

Updated: May 22, 2024
Location: New York City, NY, United States
Job ID: 4437






Syneos Health is seeking a Search and Social media planner. The role within the integrated media team, will be responsible for trafficking, QC, and planning within the social and search engine platforms as described in the Key Responsibilities. This position plays an important role in activating our media buys within each channel through flawless execution. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.  

Key Responsibilities:

  • Assist the search/social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads and Microsoft Ads including QAs and campaign optimizations.
  • Conduct regular check-ins with the Social Media Director and Search Supervisor to report on campaign performance and recommend strategic adjustments.
  • Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact. 
  • Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
  • Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry
  • Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions


  • Bachelor’s degree in Marketing, Business, or a related field
  • 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search and/or social media advertising campaigns based on client goals and KPIs
  • Strong in-platform experience across major social and search platforms including (but not limited to): Meta, LinkedIn, X/Twitter, TikTok, Google Ads and Microsoft Ads
  • Proven track record of successfully managing complex media activations with quick turn around times
  • Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation..
  • Strong time management skills required
  • Works well independently and collaborating with other teams
  • Certifications in Search and Social platforms preferred
  • Experience in pharma or healthcare is required

The annual base salary for this position ranges from $65,000 to $80,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At?Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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