Associate Director, PR (Head of Earned Media)

Updated: March 27, 2024
Location: London, ENG, United Kingdom
Job ID: 3533

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Syneos Health maintains a dynamic, fast-paced working environment. Each day contains different challenges and opportunities to learn. We take promising ideas, turn them into commercial realities, and manage the life of a product or device from its inception to its completion. 
We demand the best from our people but in return we offer a creative environment designed to allow you to be yourself and achieve your potential. We also offer unparalleled career development opportunities and brilliant benefits. 
Role Overview: 
We are seeking an experienced Head of Earned Media to lead our earned media strategy and operations. The ideal candidate will possess a robust network of contacts among journalists across consumer, health, medical, and trade publications. This role is pivotal in driving our clients' media relations efforts, ensuring effective communication of their messages to their target audiences.  
The Head of Earned Media will play a critical role in training our team, establishing best practices, and providing expert counsel to our clients. This role encompasses the strategic, commercial, and leadership skills outlined in the Associate Director role, while also focusing on earned media skills and capabilities, to enhance client services and drive the agency's vision of becoming the leading PR and External Affairs consultancy. 
Essential Experience 
  • A Bachelor’s degree or a comparable qualification in Communications, Journalism, Public Relations, or a related field.
  • Comprehensive experience in media relations or journalism, with a proven track record of securing coverage in top-tier publications.
  • Exceptional communication and presentation skills, and the ability to articulate complex ideas clearly and persuasively.
  • Strong leadership skills, with experience in training teams and advising senior-level clients.
  • Strategic thinker with a creative mindset, capable of developing innovative approaches to earned media.
  • Proficiency in media monitoring and analysis tools.
  • Ability to work flexibly and efficiently in a fast-paced environment.
Desired Experience 
  • Understanding of the healthcare industry, its regulatory and media landscape (e.g., ABPI code).
  • Experience in working specifically within global pharmaceutical media relations.
  • Extensive network of journalist contacts across consumer, health, medical, and trade publications at a global, regional, and local level.
Overview of Role: 
Your typical day, week, or month might not involve all of the items listed, but this set of responsibilities provides a comprehensive illustrative breakdown of your opportunities as our Head of Earned Media: 
  • Develop and implement comprehensive earned media strategies that align with our clients' objectives and industry trends.
  • Leverage a strong network of global journalist contacts to secure high-impact media coverage across consumer, medical, and trade publications.
  • Lead media training sessions for clients and internal teams, enhancing their ability to engage with the media effectively.
  • Establish and maintain best practices for media relations, ensuring consistency and excellence across all client engagements.
  • Serve as a senior counsel to clients, offering strategic advice on media relations and reputation management.
  • Monitor media landscapes and trends, adapting strategies as necessary to maintain relevance and impact.
  • Foster strong relationships with media outlets and journalists, ensuring continued access to high-value opportunities.
  • Collaborate with internal teams to integrate earned media with broader communications strategies, amplifying reach and effectiveness.
  • Measure and report on the success of earned media campaigns, providing insights for continuous improvement.
  • Work closely with other business units to ensure a cohesive approach to client servicing.
  • Focus on building and nurturing a team capable of delivering excellence in earned media.


At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. 

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title. 

Work Here Matters Everywhere | How are you inspired to change lives? 

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) 

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