Description

This role is a crucial link between strategy and execution with the content strategist becoming the final-mile owner of mindset and channel-appropriate content development in partnership with CX Strategy, Brand Strategy, and Creative Leads. The role sits within the Integrated Strategy team, providing crucial insights to strategic development upstream and leadership over final mile execution downstream.   

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate, and activate people through ongoing brand journeys.   

For dedicated clients and for new business efforts, you will:   

• Inform persona and journey creation (led by brands strategy) with key insights from content research alongside CX Strategy who will guide technographic profiling 
• Conduct content research to inform unmet informational and emotional needs, along with practical barriers that the brand could address through tactical content execution 
• Partner with CX Strategists to inform the CX Journey Map along each stage of the customer journey by customer segment/profile 
• Leverage initial content strategy as identified in CX Map to create final-mile tactical execution that maintains mindset-appropriate guidance in channel-appropriate formats 
• Create specifications and appropriate content for the brand’s designated audience 
• Strategizing and improving content delivery and promotion 
• Championing content marketing strategy across the ecosystem, including omnichannel and marketing automation opportunities 
• Proactively identifying trends in content intelligence whether that be methodologies or platforms to integrate into and elevate our overall content strategy practice 
• Setting guidelines for the tone, style and voice of all brand content 
• Setting editorial strategy so content is consistent and compelling across all delivery streams 
• Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts to ensure pull through and success of the initial content plan 
• Specific tasks may include: content audit, comparative audit, SEO insights, taxonomy and metadata recommendations, site maps, content matrix, editorial guidelines, content models, workflow recommendations, social editorial calendar development, social analytics insights for content development

As a co-owner of customer-centricity, you are responsible for ensuring our teams:   

• Identify the micro-moments that matter on the journey 
• Identify the journey and brand/product friction our clients can resolve in order to craft a marketing strategy that asks, “How can we help” instead of only shouts “buy my brand” (Focusing on what is credible and addressable) 
• Use that understanding to triangulate how our creative must flex by micro-moment in order to maintain our client’s relevancy and value in the eyes of their customer
• Coordinate creative, data science and media to craft multi-channel narratives that unfold in the customer’s curated ecosystem 

As an experienced Director Content Strategy, our ideal candidate will have:   

• 5+ years of multi-channel content experience as a digital content manager, agency copywriter/editor, or digital strategist (digital pharma, healthcare or agency) across HCP and Patient efforts
• Background in copywriting, strategy 
• Experience with global clients and regional roll-outs 

The annual base salary for this position ranges from $130,000 to $150,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.  

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.  

Work  Here  Matters  Everywhere  | How are you inspired to change lives?  

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)  

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.