Vice President, Channel and Engagement Strategy

This job posting is no longer active

Updated: March 21, 2024
Location: New York City, NY, United States
Job ID: 3525

Not ready to apply?
Join our Talent Network


Cadent, a leader in Medical Communications, seeks a Director, Channel and Engagement Strategy to spearhead our evolving efforts in delivering innovative customer experiences in both commercial and medical affairs. This pivotal role demands a harmonious blend of digital marketing acumen and a keen awareness of compliance requirements, aiming to provide the best in medical communications solutions to client challenges. The position calls for a seasoned professional skilled in crafting insight-led strategies and executing successful, measurable campaigns. The ideal candidate will be analytical, ambitious, and proficient in managing diverse accounts and project types, with an emphasis on accountability in the realm of medical communications. 


  • Oversee the development and implementation of channel and engagement strategies across multiple projects, ensuring effective collaboration with account, scientific, and creative teams.
  • Champion innovative solutions in channel planning and HCP engagement.
  • Work within business development teams to shape, present and scope recommendations.
  • Provide education on Cadent’s digital services and technology products within Syneos Health and to existing clients.
  • Collaborate with the Syneos Health network to leverage subject matter experts to shape strategic recommendations and for execution. These include media planning, creative and development teams, SEM etc
  • Manage insights and analytics related to HCP engagement, including deployment of surveys and sourcing syndicated research.
  • Collaborate with Cadent project managers to plan tactics, including web-development, media planning, CRM, email campaigns, and social media.
  • Collaborate with Cadent analytics leads to implement measurement strategy.
  • Develop and maintain client relationships, identifying new opportunities and presenting strategic proposals.
  • Ensure adherence to technical specifications, client processes, and regulations.

Job Requirements: 

  • Bachelor’s degree in a relevant field, with additional qualifications in digital marketing preferred.
  • At least 5 years of experience in digital, social, or analytical project delivery, preferably in medical communications.
  • Proven leadership skills with experience in team and project management.
  • Strong understanding of the healthcare industry's restricted environment and client expectations.
  • Technical proficiency in digital project management, familiar with web-development technologies and HCP engagement platforms.
  • Desire to explore and implement the use of GenAI to support insights, idea generation and execution.
  • Effective communicator, able to manage relationships with multiple clients and internal teams.

The annual base salary for this position ranges from $121,901 to $175,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance. 

At Cadent, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. 

Cadent is a US Medical Communications company with employees located across the US. The home office is in New York City. Cadent specializes in high science, high touch peer to peer medical communications. The company excels in translating complex science into compelling messages that deliver value and action. Cadent builds relationships and collaboration between the biopharmaceutical industry and healthcare professionals. 

Wor Her Matter Everywher | How are you inspired to change lives? 

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) 

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Not ready to apply?
Join our Talent Network

Click here to enable personalized experience


Inside Syneos Health

Tell Us About Your Candidate Experience! Get In Touch