Regional Business Lead - Italy

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Updated: November 24, 2023
Location: Bologna, 45, Italy
Job ID: 2228-OTHLOC-COHwYfwJ

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The role of the Regional Business Lead (RBL) is to ensure the successful launch and commercialisation of the customer’s lead product for Metastatic Uveal Melanoma. The RBL will be responsible to achieve the business objectives within the given geography. The RBL will be responsible for managing the sales and regional promotional budget while leading the promotion of the product in the given geography. As part of driving demand, the RBL will build long-term relationships with targeted treatment centers and stakeholders including but not limited to Medical Oncologists, Nurses, and Ophthalmologists.



  • Develop strategic plans for your region of responsibility that will deliver agreed sales targets. The plan will outline critical success factors and strategic initiatives from which tactical plans will be derived and executed
  • Monitor performance to KPIs as per Syneos Health and our customer’s agreement
  • Navigate complex national, regional and local healthcare environments and appropriately influence policy and funding to enable access and rapid availability of the product for eligible patients 
  • Profile, support and educate the healthcare multidisciplinary team on risk stratification, patient monitoring, testing and referral pathways to enable the appropriate patient identification marketing team to ensure our market understanding remains current and our plans fit for purpose
  • Ensure best practices and support the customer’s broader European team through regular contact and insight sharing with other RBL’s and Country Business Leads (CBL)
  • Understand, respect and abide by all local rules and regulations pertaining to pursuing pharmaceutical activities
  • Comply with all Syneos Health and our customer’s SOPs and codes of ethical practice
  • Contribute and document interactions through a CRM system



At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we take into consideration transferrable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

  • Fulfil legal certification requirements for medical sales in the country to work in the Pharmaceutical industry: the promotional information visit diploma or equivalent (example of equivalence: VAE certification, scientific diploma giving equivalence to the VM diploma)
  • Educated to Degree Level (BSc) minimum, MSc, desirable 
  • Experience in the Pharmaceutical industry in Sales, Account Management or Healthcare Development Management at a national or regional level
  • Thorough understanding of the National Healthcare System in the relevant countries of responsibility 
  • Experience in dealing with market access and payors in the geographic area
  • Experience leading the execution of national advisory boards
  • Track record of performance and delivery to sales and market share goals

Interviews may be conducted in person at an on-site interview location. For any in-person interviews, local Covid safety guidelines will be followed.

At Syneos Health, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognise our people by providing valuable benefits and a quality of life balance.

About Syneos Health Syneos Health® (Nasdaq:SYNH) is a fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, strategically blending clinical development, medical affairs and commercial capabilities to address modern market realities.

To learn more about how we are Shortening the distance from lab to life®, visit or subscribe to our podcast 

Why Syneos Health? Join a game-changing global company that is reinventing the way therapies are developed and commercialised. Here, each day brings an opportunity to take ownership of a new challenge. Teaming with some of the most talented clinicians in the industry, you'll improve patient outcomes and work in a dynamic environment to create better, smarter, faster ways to get biopharmaceutical therapies to patients.  By joining Syneos Health, you’ll be connected to our multitude of career paths and pipeline of employment opportunities.


WORK HERE MATTERS EVERYWHERE | How will you accelerate improving patient outcomes?


Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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