Description

In this role, you will support the execution of our media strategy alongside the respective agency teams within Syneos Health. The Associate Media Director will also work with search, social and programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. The Associate Media Director will own campaign management and execution of personalized media plans for this target audience that result in positive gains for our clients is core to success. 

In addition, The Associate Media Director will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need deep experience in being hands on within a trading desk environment. 

Media Strategy

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans

Media Planning

• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media 
• Own the success and overall KPI result of assigned media programs and clients

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between the Integrated Media Team and third-party media agencies to: 
  • Ensure media strategies align with AOR strategic foundation
  • Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

Systems & Tools

• Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and operations 

Qualifications

• Bachelor’s degree 
• 6+ years’ progressive programmatic, ad operations or biddable media on the sales, agency or ad tech side 
• Experience designing and implementing pharmaceutical media campaigns
• Knowledgeable in audience buying and vendor contacts and capabilities
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

The anticipated hourly rate for this position is XX but may vary based on various factors such as the candidate’s qualifications, skills, competencies and proficiency for the role.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world’s ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity. We call it "speaking people."

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.