Product Specialist - Hamilton

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Updated: December 19, 2023
Location: Hamilton, ON, Canada
Job ID: 1889







The role of the Product Specialist (PS) will be to support the launch a new product across Canada in the insomnia market. Within their assigned territory the PS will be responsible for bringing about understanding of the role of the product and its data in helping patients with insomnia by calling on GP/FM and specialists (primarily psychiatry).  This role will provide critical oversight on matters related to the project and responsible for building external relationships with recognized experts, KOLs, HCPs, and prioritized stakeholders in the therapeutic area. The right individual will develop deep product and competitor knowledge, as well as understand local and regional market trends.  Assist and coordinate critical activities with physicians and other HCPs through the drug initiation process, product training, patient support programs and follow-up, where applicable and appropriate.  Collaborate and partner with peers in the sales organization, brand team, and other support partners to delivery an extraordinary customer experience. 

Critical for success will be an individual who owns the business, identifies opportunities, and creates innovative solutions; someone who advocates for the insomnia patient and the local business needs. The successful candidate will have a positive mindset, able to overcome barriers, and is a strong team player who elevates the entire team. This person is an early adopter of tools and technology and tailors the right tool to the right target, with the right message at the right time.


Job Responsibilities and Duties include, but are not limited to, the following:

  • Develop a comprehensive and effective integrated cross-functional (i.e. sales, medical etc.) territory business plan aimed at achieving and exceeding annual goals established by commercial leadership
  • Understand how to leverage systems and omni-channel options to apply the full suite of Syneos capabilities to personalize and engage with customers in both face-to-face and virtual environments enabling excellent customer experience and customers’ confidence to prescribe medications for appropriate patients
  • Develop strong customer relationships and create value for the HCP practice by better understanding the patient journey and customer’s needs
  • Within the organization, being an advocate for insomnia patients and effectively communicating the priorities and solutions needed for the organization to invest in.   
  • Serve as a resource/consultant to customers and staff regarding access to insomnia therapy, product, and guidelines
  • Coordinate other learning activities within the territory based on HCP needs and ensuring timely follow-up on attendees to gather feedback 
  • Promote portfolio within approved labeling in a comprehensive, fair, and ethical manner that is consistent with industry specific and corporate legal and regulatory guidelines
  • Communicate territory activity in an accurate and timely manner as directed by management
  • Provide feedback and collaborate with sales colleagues, commercial leadership, marketing, and other internal departments about changing environment and results
  • Successfully complete all training classes
  • Communicate territory activity and administrative duties in an accurate and timely manner as directed by management
  • Manage efforts within assigned promotional budget
  • Attend medical congresses and society meetings as needed
  • Proficient in both virtual and live customer engagements
  • Minimal overnight travel as indicated by the needs of the business
  • Additional responsibilities as assigned


  • Bachelor’s Degree from an accredited institution required. Preferred degree in Science or Business.
  • Strong ability to identify and understand the patient journey and HCP adoption journey 
  • Minimum 2+ years life science sales experience
  • Experience in psych / CNS / Sleep Disorders is an asset
  • Experience in sales / education discussions with specialists preferred
  • Recent experience with product launches preferred
  • Strong track record of sales success
  • Strong digital marketing aptitude
  • Strong interpersonal, presentation, and communication skills
  • Ability to work effectively and collaborate  within cross-functional teams, utilizing differential resources to achieve business goals
  • Strong drive for superior results
  • Strong analytical skills 
  • Experience using omni-channel tools in moving HCP perceptions and attitudes
  • Local and national travel required for this position
  • Valid Drivers License 
  • Must be able to perform all responsibilities of the position

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health? Here, the work is challenging, and the pace is exhilarating. By joining one of our commercial teams, you’re empowered to succeed with the support, resources, and autonomy that you need. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities. Syneos Health has launched more sales teams in the last 5 years across all major therapeutic areas than the top 25 pharma companies combined. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients’ lives around the world. 

Wor Her Matter Everywher | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.


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