Content Director

Updated: May 15, 2023
Location: Westerville, OH, United States
Job ID: 149044

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You know that the outcome of a project hinges on two things: the plan and the people.

GENICOS is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world, and our expertise is focused in launching and accelerating oncology & advanced therapeutic brands. GENICOS creates meaningful brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. Our commitment and experience turns daunting complexity into stunning solutions.



The Content Director is empowered and accountable to:

  • Collaborate with Account Services, Medical and Planning to ensure that creative teams have the content guidance and guardrails necessary to create (i.e., correct messages for a new project kickoff)
  • Act as a hands-on copywriter, developing new promotional ideas and content in collaboration with Design Directors, Creative Directors, and Brand Designers
  • Improve the viability of conceptual ideas with industry experience and product story telling
  • Create and/or champion new creative expressions derived from strategic, medical or creative exploration (i.e., new therapeutic class, ownable nomenclature, acronyms, etc.)
  • Partner with Creative Manager and Medical to determine the appropriate talent to task for projects across the Creative Group
  • Maintain the integrity of creative executions by shepherding and negotiating content through regulatory processes, tapping into medical expertise as needed
  • Attend market research as requested, specifically around promotional content and message development
  • Oversee, implement and be the keeper of copy brand mandatory for all brands within the Creative Group
  • Ensure that all Creative Group copywriters have firm grasp of referencing mechanics

Job Requirements

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.  

  • Knowledge of medical/regulatory process in pharmaceutical marketing (oncology and rare disease experience)
  • Proficiency in critical software—primarily Microsoft Word and PowerPoint
  • Ability to manage and delegate
    • Story Telling: Ability to think in abstract terms and translate clinical information into promotional stories; conversely, can use logic and reason to champion and defend new ideas
    • Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
    • Industry Application: Picks up on technical items quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishment

Within the walls of GENICOS you will find an environment of collaboration. Our culture breaks down barriers and avoids departmental silos. We believe that creative, account, digital, strategy, and support are not so much departments as they are part of the “essential collective” that have cemented our philosophy that everyone is an idea person. This is an expectation for every associate and our invitation to every client. GENICOS is not siloed according to our talents; we are united by our passion.


GENICOS is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance.   The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.  

The annual base salary for this position ranges from $85,000 to $175,000.  The base salary range represents the anticipated low and high of the Syneos Health range for this position.  Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role.  In addition, some positions MAY include eligibility to earn commissions/bonus based on company and / or individual performance.

Syneos Health has a voluntary COVID-19 vaccination policy.  We strongly encourage all employees to be fully vaccinated.  Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees.  These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements. 



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